For agencies · White label SEO

White label SEO services your agency can sell under its own brand

White label SEO lets your agency offer SEO and AI search optimization without hiring an in-house team: Pivoti Labs does the work and you deliver it under your brand, with your reports and your client relationship. We are a bilingual nearshore team that works on US business hours, which means real-time communication and no overnight delays.

Talk about a partnership See our SEO audit
Handshake between two peopleWhite label SEO
  • Your brand on every report and deliverable
  • Technical SEO, content, local SEO and GEO
  • Bilingual team in a US-compatible time zone
  • Spanish SEO for clients that serve Hispanic markets
The problem

Your clients want SEO, but building the team costs more than it earns

Agencies that sell web design, ads or social media get asked for SEO every week. Saying no loses the client; doing it badly loses them faster.

Team gathered around a table with their laptops

  1. Hiring is slow and expensive

    A senior technical SEO, a content writer and an analyst cost more than most agencies bill for SEO in the first year.

  2. Cheap outsourcing hurts your reputation

    Low-cost providers deliver generic reports, buy links and miss deadlines. Your client blames your agency, not them.

  3. Time zones that kill communication

    Offshore teams twelve hours away mean questions answered the next day and no one available when the client calls.

  4. AI search is changing the service

    Clients now ask about ChatGPT and AI Overviews. Few providers know how to deliver generative engine optimization yet.

A typical SEO reseller versus a white label partner

Many resellers sell packages. A partner works like an extension of your team.

Typical SEO resellerPivoti Labs white label
Unbranded monthly report
Technical fixes implemented, not only recommended
Real-time communication on US hours
GEO and AI search optimization
English and Spanish SEO
No link farms or paid link schemes

We compare ways of working, not named providers.

What is included

What our white label SEO services include

Everything your agency needs to sell SEO with confidence, delivered under your name.

  • Laptop with a web analytics dashboard

    White label SEO audits

    Technical and content audits with your client's Search Console data, delivered in your template as a sales tool or the first step of a project.

  • Technical SEO implementation

    Indexing, speed, structured data and site architecture fixed directly on WordPress, Shopify, Wix or custom code.

  • Content production

    Service pages, location pages, blog posts and FAQs written by SEO writers, in English or Spanish.

  • Local SEO

    Google Business Profile management, citations, reviews strategy and city pages for clients with local customers.

  • GEO and AI search

    Generative engine optimization so your clients get cited by ChatGPT, Gemini and Google AI Overviews: a service you can sell before your competitors do.

  • Branded reporting

    Monthly reports with your logo, built on data your clients can verify, plus a summary your account managers can present.

People talking at a networking event
Definition

What are white label SEO services?

White label SEO services are SEO work done by a specialist provider and resold by an agency under its own brand. The agency keeps the client relationship, sets its own prices and presents the results; the provider does the audits, technical work, content and reporting behind the scenes.

It is the fastest way for a web design, advertising or marketing agency to add SEO and AI search optimization to its offer without the cost and risk of building a team from scratch.

People working at a meeting table
Why nearshore

Why a nearshore white label SEO partner

Our team works from Latin America in a time zone aligned with US business hours. That means meetings during your day, same-day answers to your clients' questions and a team that understands both the US market and the Hispanic audience many of your clients want to reach.

  • Live calls with your team and, when you want, with your clients under your brand
  • Bilingual SEO for clients that serve English and Spanish speakers
  • The same specialists on your accounts every month
  • Clear processes and documentation for every deliverable

How the partnership works

Four steps to start selling SEO under your brand.

  1. Fit call

    We learn how your agency sells, which clients you want to offer SEO to and how you prefer to communicate.

    • Service scope
    • Communication plan
    • Branding assets

  2. First audit

    We audit one of your clients so you can see the quality of the work before committing more accounts.

    • White label audit
    • Prioritized plan
    • Proposal support

  3. Delivery

    We execute the monthly work under your brand: technical SEO, content, local SEO and GEO.

    • Implemented work
    • Content
    • Branded reports

  4. Scale

    As you add clients, we add capacity and keep the same process and quality on every account.

    • More accounts
    • Monthly reviews
    • Shared playbooks
Results and clients

The quality your clients will see

Projects measured with Search Console data, for clients in the United States and Latin America.

Alpujarra87 website
01

Alpujarra87 · SEO results

Website redesign with SEO and AI search visibility. Google impressions went from 0 to 1,400 in three months (Search Console data).

See the case
Morera Transport Services website
02

Morera Transport Services

Trucking company in Richmond, Indiana. We built their bilingual website, in English and Spanish, ready to rank.

See the case
Website of INPM, a neurology and pain management clinic
03

INPM · Integrated Neurology & Pain Management

Neurology and pain management clinic in the San Francisco Bay Area. We designed and built their website.

See our web design

Pricing

How white label SEO is priced

White label pricing depends on the number of accounts and the scope of each one, so we quote it after a call with your agency. As a reference, our direct SEO plans are published on the pricing page.

Frequently asked questions

Will my clients know you are doing the work?

No. Reports, documents and communications carry your brand. If you prefer, we can join calls as part of your team.

What do white label SEO services include?

Audits, technical SEO implementation, content, local SEO, link building without paid schemes, generative engine optimization and branded monthly reports.

Do you offer white label SEO in Spanish?

Yes. We are a bilingual team and can deliver SEO in English and Spanish, which is useful for clients that serve the US Hispanic market.

Which time zone do you work in?

Our team works in a time zone aligned with US business hours, so your team and your clients get answers during the same working day.

Can we start with a single client?

Yes. You can start with one audit or one account and evaluate the work before adding more clients.

Other SEO services

Services you can resell

Network of connected dots
01

Generative engine optimization

GEO services so ChatGPT, Gemini, Claude and Perplexity understand your business and cite it in their answers.

See GEO services
Dashboard with website performance metrics
02

AI search optimization

AI SEO services that make your site the source AI Overviews and AI assistants pull from.

See AI search optimization
Magnifying glass on a laptop keyboard
03

Answer engine optimization

AEO services: direct answers, FAQs and structured data built for the questions your customers ask.

See AEO services
Google result of an indexed site, with active SSL, sitemap and good Core Web Vitals
04

Technical SEO

Indexing, canonicals, structured data and Core Web Vitals, fixed in the code of your site.

See technical SEO services
Phone showing a map and a business listing
05

Local SEO

Google Business Profile, reviews and service area pages to show up on the map in every city you serve.

See local SEO services

Ready to show up first on Google and in AI answers?

Tell us about your business: we measure your current rankings on Google and in AI answers, find what is holding you back and show you what to fix first.

Request a proposal