SEO services · SEO audit

SEO audit: what we review, how we do it and what you receive

An SEO audit is a technical and content review that explains why your site does not show up where it should on Google and in AI search engines, and what to fix first. At Pivoti Labs we review indexing, crawling, speed, structured data, architecture and keywords, and deliver the prioritized findings in writing.

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SEO audit

Without an audit, any SEO proposal is a guess. Two sites with the same apparent problem ("I do not show up on Google") can have opposite causes: one is blocking crawling without knowing it and the other is competing for keywords out of reach for its current authority. The audit separates those causes and turns SEO into a list of concrete tasks.
It is a method we document with real data. In the study of unindexed articles we show the step by step: how Search Console reveals that Google crawls pages but does not index them, what causes it and how it is fixed. With the same method we audited 20 websites of companies in Cali: only 4 had a working sitemap.

Dashboard with website performance metrics

What the SEO audit includes

Five areas, reviewed with data from your own Search Console and from public tools you can also consult.

Indexing and crawling
How Pivoti Labs delivers it: Coverage in Search Console, pages crawled but not indexed, robots.txt, sitemap, canonical tags and redirects. It includes checking whether your site unintentionally blocks the crawlers of AI search engines.
Performance and mobile experience
How Pivoti Labs delivers it: Core Web Vitals and speed measured in PageSpeed Insights, with the specific causes of each problem. The Core Web Vitals guide explains what each metric measures.
Structure and structured data
How Pivoti Labs delivers it: URL architecture, heading hierarchy, metadata, duplicate content, internal linking and schema.org markup for business, services and FAQs.
Keywords and competition
How Pivoti Labs delivers it: Which searches you compete for today, which are achievable with your current authority and where you are losing traffic to your competitors.
Visibility in AI search engines
How Pivoti Labs delivers it: Whether your content is structured so ChatGPT, Gemini and Claude can extract and cite it: direct answers, FAQs and verifiable data.

Chart of clicks and impressions in Google Search Console

What is the audit process like?

The audit has four steps and does not require you to change anything on your site while we do it:

Request: you leave us your name, email, the site URL and your city in the form on this page.
Access: we ask for read access to Search Console and, if you have it, to Google Analytics. With that we see Google's real data, not estimates from external tools.
Review: we analyze the five technical and content areas described above.
Delivery: we present the findings in a meeting and leave you the document to use with your team or with us.

What deliverable do you receive?

A document with each finding explained in plain language, its impact on rankings, the evidence behind it (screenshots from Search Console or PageSpeed Insights) and the recommended fix. The findings are prioritized: first what prevents indexing and ranking, then what improves results that already exist.

The document is yours. You can carry out the fixes with your own team, with your current provider or with us. If your site is built on a platform that does not allow the technical structure to be fixed, we tell you so in the audit, with the reasoning, so you invest in SEO that will actually pay off.

Monitor showing the code and design of a web page

What is an advanced SEO audit?

A basic audit reviews what can be seen from outside the site: metadata, speed, HTTPS. The advanced audit goes into Google's data: which pages it decided not to index and why, which queries bring you impressions but not clicks, where your own pages compete with each other for the same search and what your competitors do to outrank you.

That difference is what lets you move from a generic list of recommendations to a plan with priorities. It is the one we apply in every case, because it is the one we use on our own site.

Person searching on Google from a laptop

How much does the SEO audit cost?

The initial diagnosis is free: we review your situation and tell you whether there is a problem worth tackling. The full SEO audit, hired on its own, costs 1,500,000 COP in a single payment, VAT included. If you then start one of the two SEO plans, which begin at 4,000,000 COP per month, that amount is credited toward your first month. The figures are published on the pricing page.

An audit with an agency, with an automated tool or on your own

Automated tool

StrengthsFast and cheap; it detects obvious technical errors.

Keep in mindIt does not access your Search Console data or prioritize according to your business; it generates long lists with no context.

Doing it yourself

StrengthsNo cost, and you learn how your site works.

Keep in mindIt takes time and technical judgment to interpret the data and tell the urgent from the secondary.

Pivoti Labs

StrengthsReal Search Console data, prioritized findings and a document you can use with any provider.

How we workRemote work, with the findings delivered in writing and prioritized.

SEO audit pricing

The audit is paid once. If you then start one of the two SEO plans, that amount is credited toward your first month. Prices for our other services are on the pricing page.

One-time payment

Full SEO audit

1.500.000COP · VAT included

We review your site with your own Search Console data and give you, in writing, what to fix first. The document is yours: you can act on it with your team, with your provider or with us.

If you start either of the two SEO plans, the 1.500.000 COP of the audit is credited toward your first month.

Request the SEO audit

Includes:

Indexing and crawling
Performance and mobile experience
Structure and structured data
Keywords and competition
Visibility in AI search engines
A document with the prioritized findings and a handover meeting

SEO plans with the audit credited

Two plans with published prices. The final figure depends on the scope of your project; these are the starting points.

Standard SEO Plan

From4.000.000COP / month · VAT included

If you already paid for the audit, we credit its 1.500.000 COP: your first month starts from 2.500.000 COP.

A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.

Includes:

Technical SEO audit
Optimization of product and service pages
Local SEO for branches
Google Business Profile listing optimization
Content strategy (2 pieces of content/month)
Structured data implementation
Tracking in Search Console and analytics
UX recommendations for forms

Request a lead generation strategy diagnosis

Conversion and lead growth plan

From6.000.000COP / month · VAT included

If you already paid for the audit, we credit its 1.500.000 COP: your first month starts from 4.500.000 COP.

Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.

Includes everything in the standard plan +

SEO strategy by service vertical
Conversion-oriented content (4 pieces of content/month)
Programmatic SEO by category
Funnel optimization in the CRM
CRO on program landing pages
SEO + CRM integration
Link building
Optimization for search engines and AI platforms
Leads and conversions dashboard
Strategic monthly reports

Book a call with our strategists

Frequently asked questions

How long does an SEO audit take?

It depends on the size of the site and on having access to Search Console. On a small or medium site, the main findings are usually ready within a few business days.

Do I need to give you access to my site?

We do not need access to modify anything. For a full audit we ask for read access to Search Console and, if you have it, to Google Analytics.

What happens after the audit?

You decide. You can fix the findings with your team, with your current provider or with us on one of the SEO plans.

Does the audit guarantee I will show up first on Google?

No, and no serious provider can guarantee that. The audit tells you what is holding back your rankings and what to fix first; the result depends on the competition and on the work that follows.

Is the audit useful if my site is new?

Yes. On a new site it confirms that Google can crawl and index it properly from the start and helps choose achievable keywords.

In summary

The SEO audit explains why your site does not show up where it should and what to fix first.
It reviews indexing, performance, structure, keywords and visibility in AI search engines with your Search Console data.
You receive the prioritized findings in writing and decide who fixes them.
The initial diagnosis is free; the full audit costs 1,500,000 COP in a single payment, VAT included and is credited if you start one of the two SEO plans.

Ready to show up first on Google and in AI answers?

We'll run a free SEO diagnosis: we measure your current rankings, find what is holding you back and tell you what can be fixed.

Request a Consultation