Pricing · Published plans

How much does SEO cost in Colombia?

How much does SEO cost? At Pivoti Labs, from 4.000.000 COP per month with the Standard SEO Plan and from 6.000.000 COP per month with the Conversion and lead growth plan. We publish all our prices so you can compare.

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Dashboard with website performance metricsPublished prices

  1. The price of SEO depends on how competitive your market is, on the technical state of your site and on how much content and authority has to be built. That is why we always start with an SEO audit: it lets us quote on real data and not on assumptions.

  2. Further down you will also find the prices of our complementary services. All published prices already include VAT.

Chart of clicks and impressions in Google Search Console

SEO plans and pricing

Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.

Standard SEO Plan

From4.000.000COP / month · VAT included

A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.

Includes:

  • Technical SEO audit
  • Optimization of product and service pages
  • Local SEO for branches
  • Google Business Profile listing optimization
  • Content strategy (2 pieces of content/month)
  • Structured data implementation
  • Tracking in Search Console and analytics
  • UX recommendations for forms
Request a lead generation strategy diagnosis

Most popular

Conversion and lead growth plan

From6.000.000COP / month · VAT included

Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.

Includes everything in the standard plan +

  • SEO strategy by service vertical
  • Conversion-oriented content (4 pieces of content/month)
  • Programmatic SEO by category
  • Funnel optimization in the CRM
  • CRO on program landing pages
  • SEO + CRM integration
  • Link building
  • Optimization for search engines and AI platforms
  • Leads and conversions dashboard
  • Strategic monthly reports
Book a call with our strategists
One-time payment

Full SEO audit

If you then start either of the two SEO plans, the value of the audit is credited toward your first month.

1.500.000COP · VAT included

See what the SEO audit includes
What changes the price

Which factors change the price of an SEO project?

Two companies can need very different plans even if they offer the same service. These are the factors that move the scope the most and, therefore, the price:

  1. Keyword competition:ranking a long-tail local search does not cost the same as a national term contested by large companies.

  2. Technical state of the site:a site with indexing or speed problems needs more initial work before content pays off.

  3. Number of cities or markets:each additional city requires its own pages and local signals.

  4. Content volume:the plans include 2 to 4 optimized pieces of content per month; more content widens the scope.

  5. Domain authority:a new site needs to build links and mentions that an established one already has.

  6. Site platform:some platforms shape the technical changes and call for custom solutions.

Complementary services

Prices for websites, automation and CRM

When rankings call for a new site or for processes that do not scale, we solve it with the same team. More detail on website design, process automation and CRM.

Web + Professional SEO + AI

Power your Business –
Professional Development, Professional Scale

Landing Page

1.200.000COP · VAT included

Ideal for companies or businesses that want to focus on a single product or service

What's included:

  • Design adapted to desktop, mobile and tablet
  • Professional SEO with AI search visibility
  • Contact form integrated with AI
  • Google Analytics integration and advanced tracking
  • Automatic optimization with AI
Get a Landing Page quote

Most popular

Business Website

2.400.000COP · VAT included

4

Base plan (4 sections)

A professional solution for mid-sized and large companies, with built-in AI

What's included:

  • Design adapted to desktop, mobile and tablet
  • Custom design, no generic templates
  • Professional SEO with AI search visibility
  • Social media and AI integration
  • Google Analytics integration and advanced tracking
Get a Business Website quote

Online Store / E-commerce

3.600.000COP · VAT included

A complete professional solution to sell online with AI and advanced search visibility.

What's included:

  • Up to 100 products
  • Shopping cart and checkout optimized with AI
  • Integrated payment gateway
  • Automatic inventory management with AI
  • Smart admin panel
  • Professional SEO optimized with AI
  • Social media integration
Get an E-commerce / Online Store quote

Note: Prices may change depending on each client's specific requirements. These figures are only an initial estimate.

Automation Plans

Choose the plan that fits your business and scale as your needs grow

Basic Automation

1,600-2,400K COP

Perfect for automating a single simple process. Ideal for startups and small businesses.

What's included:

  • 1 automated workflow
  • Integration with up to 3 tools
  • Basic monitoring
  • Email notifications
  • Email support
  • Simple dashboard

Enterprise Automation

Most Popular
Custom Pricing

Pricing depends on your company's goals, complexity and specific integrations

A custom solution for large companies. Complete, scalable automation of your operations.

What's included:

  • Unlimited workflows
  • Custom integrations and proprietary APIs
  • Advanced AI monitoring
  • Custom executive dashboard
  • Complex multi-step automations
  • Predictive analysis and optimizations
  • Strategic consulting
  • 99.9% guaranteed SLA

Custom Plans

Scalable CRM solutions designed for your specific business

Small CRM

Custom pricing based on scope and requirements

Ideal for startups and small teams (2-10 users)

What's included:

  • Contact and lead management
  • Basic sales pipeline
  • Standard reports
  • Email integration
  • Email support
  • Up to 5 customizations

Mid-size CRM

Recommended

Custom pricing based on scope and requirements

For growing companies (10-50 users)

What's included:

  • Everything in the Small plan
  • Advanced automations
  • Custom dashboards
  • Integration with multiple tools
  • Priority support
  • Basic predictive analysis
  • Up to 15 customizations

CRM Enterprise

Custom pricing based on scope and requirements

For large, complex companies (50+ users)

What's included:

  • Everything in the previous plans
  • Additional custom modules
  • Full API for custom integrations
  • 24/7 monitoring and guaranteed uptime
  • Dedicated support
  • Advanced AI analytics
  • Unlimited scalability
  • Unlimited integrations

Note: Final prices depend on the project scope, specific requirements, level of complexity and number of users. Every CRM is a unique project designed specifically for your business.

Frequently asked questions about pricing

How much does SEO cost in Colombia?

Pivoti Labs has two SEO plans: the Standard SEO Plan, from 4.000.000 COP per month, and the Conversion and lead growth plan, from 6.000.000 COP per month. The final figure depends on the scope of each project.

Why is SEO billed monthly?

Because ranking is not a one-off deliverable: it requires fixing the technical side, publishing content, building authority and adjusting every month based on the data. The initial technical fixes are done once; growth is sustained with ongoing work.

How long do you have to pay for SEO to see results?

Consistent movement in searches with real competition usually takes 3 to 6 months; long-tail searches respond sooner, in 4 to 8 weeks. It depends on the technical state of the site and on the competition.

Is the SEO audit charged separately?

The initial diagnosis is free. The full SEO audit costs 1.500.000 COP in a single payment, and that amount is credited toward your first month if you start one of the two SEO plans.

Do the published prices include VAT?

Yes. All the prices published on this page already include VAT (IVA in Colombia): the SEO plans, the SEO audit and the website plans.

In summary

The essentials about the price of SEO

SEO at Pivoti Labs starts at 4.000.000 COP per month with the Standard SEO Plan and at 6.000.000 COP per month with the Conversion and lead growth plan. The price is defined by the competition for your keywords, the technical state of your site, the cities you want to cover and the content that has to be produced. The first step is an SEO audit: the initial diagnosis is free.

Ready to show up first on Google and in AI answers?

We'll run a free SEO diagnosis: we measure your current rankings, find what is holding you back and tell you what can be fixed.

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