Trusted by the world's largest agri-food innovation alliance
AI SEO Agency that gets your business found on Google and in AI answers
Clicks
10 K
+48%
in the last 28 days
Impressions
107 K
+62%
in the last 28 days
Founder
Mauricio Escobar
Pivoti Labs is an AI SEO agency for US businesses: technical SEO, local SEO, link building and generative engine optimization so your company shows up on Google when customers look for you and gets recommended by ChatGPT, Gemini and Perplexity.
A senior, bilingual nearshore team led by its founder, working on US business hours with small and mid-sized companies across the United States. We always start with an audit: we measure before we promise.
Who trusts us
Trusted by a neurology clinic in the San Francisco Bay Area
Trusted by businesses in the United States and Latin America
SEO and GEO results you can check
SEO and GEO (AI search optimization) are measured with data, not promises. This is a real case measured in Search Console: in five months, a client's site went from 177 to 584 clicks and from 3.4K to 20.1K impressions on Google Search.
The method is the same on every project: technical SEO so Google can crawl and index the site, content that matches what your customers search for, and structured data so ChatGPT, Gemini or Perplexity can understand and cite it.
- SEO audit services: what we review on your site and the prioritized plan you receive.
- Generative engine optimization: how it works, what changes from classic SEO and what can be measured.
- SEO pricing: what each plan costs per month and what it includes.
You can also see our client case studies.
+230% clicks
+491% impressions
Verifiable Search Console data
SEO services
SEO services that get you found where customers look
Ranking on Google and in AI search is not a single task. These are the fronts we work on, each with its own service page, and which order makes sense for your site depends on what an SEO audit shows.
Indexed Sitemap canonical ok schema.org ok sitemap.xml ok
The foundation of everything
Technical SEO
Technical SEO decides whether Google can crawl, understand and index your site. If it fails, no content ranks, no matter how good it is. We review indexing and coverage in Search Console, canonical tags, the sitemap, schema.org structured data, URL architecture, duplicate content and mobile speed measured with Core Web Vitals.
- Indexing and coverage in Search Console
- Canonicals, sitemap and URL architecture
- Structured data with schema.org
- Core Web Vitals and mobile speed
Miami Maps Dallas Profile Chicago Reviews
For businesses that serve a specific area
Local SEO
When someone searches "near me" or their city's name next to your service, Google shows the map pack first. To show up there we work on your Google Business Profile, local business structured data, service area pages for every city you cover and a consistent name, address and phone number everywhere your business appears.
- Optimized Google Business Profile
- Local business structured data
- Consistent name, address and phone number
- Service area pages for every city you serve
Directories in your industry Media mentions Blogs citations Partners in your niche Your site 4 link sources no link buying
Authority without shortcuts
Link building
Links from other sites to yours are still one of the signals Google uses to measure authority. We build that profile carefully: mentions in directories and media relevant to your industry, content other sites want to cite, and relationships with sites in your niche. We don't buy links from networks built only for that: those practices end in penalties, and Google tends to ignore those links anyway.
- Link profile built with judgment
- Mentions in relevant directories and media
- Internal linking strategy
- No link buying or blog networks
ChatGPT Gemini Citable content
GEO: Generative Engine Optimization
AI SEO and generative engine optimization
More and more people ask ChatGPT, Gemini, Claude or Perplexity which company to hire instead of searching Google, and Google itself answers with AI Overviews. Generative engine optimization (GEO) means structuring your site and content so those engines can extract it, understand it and cite you when someone asks about your service: direct answers at the top of each page, FAQs with structured data and verifiable content.
In most industries this channel is still wide open, which makes it the fastest way to get ahead of competitors who only work on classic SEO. Our GEO services page explains how it works and what can be measured.
- Content structured to be cited
- FAQs and structured data
- Crawling allowed for AI bots
- Tracking mentions in ChatGPT and Gemini
The first step
SEO audit of your site
Before proposing a plan we measure the real state of your site: indexing and coverage in Search Console, canonicals, sitemap, structured data, URL architecture, duplicate content, Core Web Vitals and mobile speed. We also analyze the keywords you compete for today, which ones are within reach and where you are losing traffic to competitors.
You get the findings in writing, prioritized, and decide whether to fix them with your team or with us. The figures for each plan are published on the pricing page.
Before After
- Indexing and coverage in Search Console
- Canonicals, sitemap and URL architecture
- Structured data
- Duplicate content
- Core Web Vitals and mobile speed
- Reachable keywords against your competitors
SEO by industry
SEO for home services, dental and medical practices
Every industry competes differently. The method is the same, but the searches, the content and the trust signals change with the way your customers choose.
Industry 01 / 04 Home servicesHome services SEO
Roofers, HVAC companies, plumbers, electricians and contractors win or lose the job in the map pack and the first three results. Home services SEO means a Google Business Profile that ranks in every city you serve, one page per service and service area, and reviews that turn a search into a phone call.
See home services SEO
Industry 02 / 04 RoofingRoofing SEO
Roofing searches spike after every storm, and homeowners call whoever shows up first with proof of work. Roofing SEO builds pages for repair, replacement, inspections and insurance claims in each town you cover, plus the photos, reviews and structured data that make Google and AI assistants trust your company.
See roofing SEO
Industry 03 / 04 DentalDental SEO
New patients search for a dentist near them, compare a few profiles and book. Dental SEO works on local SEO for dentists, treatment pages such as implants or Invisalign, and the reviews and FAQs that answer what patients ask Google and ChatGPT before they choose a practice.
See dental SEO
Industry 04 / 04 MedicalMedical SEO
Clinics and medical practices need content that patients understand and search engines trust. We built the website of INPM, a neurology and pain management clinic in the San Francisco Bay Area, and apply the same method: clear service pages, physician credentials and structured data for every location.
See medical SEOPlatforms and industries
SEO on the platform you already have
We work with sites on WordPress and WooCommerce, stores on Shopify and sites built on Wix. Every platform changes the technical side of ranking on Google (how it generates the sitemap, how it builds URLs, how much code access it allows), but the method stays the same: audit first, prioritized fixes after. Online stores get a dedicated ecommerce SEO plan.
We also specialize in home services, dental and medical practices, where customers compare a few businesses on Google and the map before they call, and where reviews and trust matter as much as ranking.
Pivoti LabsWordPress
Shopify
WooCommerce
Wix
Healthcare
Home services
Our Process
We start by measuring, not guessing. We fix the technical side first, then work on content and authority, and adjust every month based on what the data shows.
Request a Plan
Questions about our SEO? Contact us.
Audit & Keywords
We measure the real state of your site: indexing, speed, canonicals and structured data. At the same time we research what your customers search for, with volume and competition data, to choose achievable keywords rather than the most obvious ones.
Technical Fixes
We fix whatever keeps you from ranking: canonical tags, sitemap, schema.org, URL architecture, Core Web Vitals and duplicate content. Without this foundation, any content effort pays off less.
Content & AI Optimization
We create and optimize content that matches search intent, structured so ChatGPT, Gemini, Claude and Perplexity can extract it and cite you when someone asks about your service.
Monthly Measurement & Tuning
Ranking, traffic and indexing reports with verifiable Search Console data. SEO is not a project you deliver and forget: every month we adjust based on what the data shows is working.
Business owners in the US
and Latin America choose us
“Pivoti Labs has been working on our SEO and GEO to increase our visibility, both on Google and on the other AI search engines, and the results are already showing month after month: we have increased our impressions, our clicks and our appearances in search results. Today we have a much stronger digital presence, one that lives up to our brand.”
Matías, Head of Accounting at Alpujarra87“The process automation Pivoti Labs implemented saved us hours of manual work. Their support has been exceptional and they are always available when we need them. I would definitely recommend their services to any company that wants to grow.”
Edwin Aristizabal, General Manager of Estación Digital“Working with Pivoti Labs was an amazing experience. They met every agreed deadline and the result exceeded our expectations. Their team is creative, professional and always willing to listen to our ideas.”
Sabina Escobar, Owner of Pole Dance Cali“Working with Pivoti Labs has been a game-changer for our business. They delivered a comprehensive digital solution that streamlined our operations and improved customer experience significantly. Their professionalism and attention to detail are outstanding.”
Jose Morera, Owner of Morera Transport ServicesComplementary services
We also build
When the ranking problem comes from the site itself or from processes that don't scale, we fix it with the same team.
Fast sites built in React and Next.js, with technical SEO solved from the architecture up.Small business web design
AI agents and n8n workflows that answer leads and handle your team's repetitive tasks.AI automation
A CRM built around how your team actually sells, with no per-seat monthly licenses.Custom CRM
Applications for your process, with AI built in where it adds value.Custom AI software
Frequently Asked Questions
Your questions, answered.
Answers to the most common questions about SEO and AI search visibility. Still have doubts? Our team is just a message away.
Q1 What does an AI SEO agency do?
It improves your visibility on Google and in AI search engines at the same time: it fixes the technical problems that keep your site from being indexed, researches what your customers search for, creates content that answers it and structures that content so ChatGPT, Gemini, Perplexity and Google AI Overviews can cite your business.
It does not buy ads: the traffic SEO brings is not paid per click.
Q2 How long does SEO take to show results?
Between 3 and 6 months to see consistent movement on keywords with real competition. Long-tail keywords usually respond sooner, in 4 to 8 weeks.
Be wary of anyone promising top positions in weeks: SEO does not work that way, and techniques that artificially speed things up tend to end in penalties.
Q3 What is GEO and why does it matter?
GEO (generative engine optimization) is optimization for AI search engines: structuring your content so ChatGPT, Gemini, Claude and Perplexity can extract it and cite you when someone asks about your service.
More and more customers find providers by asking an AI instead of Google. In most industries few competitors work on this channel yet, so visibility grows faster than in classic search.
Q4 Do you guarantee the first position on Google?
No, and no serious agency should guarantee it. Google does not sell organic positions and its algorithm changes constantly.
What we do guarantee is verifiable work: an audit with concrete findings, technical fixes you can measure in PageSpeed Insights, optimized content and monthly reports with real Search Console data.
Q5 Do you work with businesses across the United States?
Yes. Our bilingual team works remotely with businesses across the US, on US business hours. Audits, meetings and reports happen online, with access to your Search Console and the tools your company already uses.
We also build English and Spanish versions for businesses that serve the US Hispanic market.
Q6 What does the SEO audit include?
A review of indexing and coverage in Search Console, canonical tags, sitemap, structured data, URL architecture, duplicate content, Core Web Vitals and mobile speed.
It also analyzes the keywords you compete for today, which ones are within reach and where you are losing traffic to your competitors.
Q7 Do I need to rebuild my site to do SEO?
Not always. Many issues can be fixed on the existing site: metadata, heading structure, structured data, speed and content.
The exception is sites built on templates that do not allow changes to the technical structure. In that case we tell you in the audit, with reasons, instead of charging you for SEO that will not perform.
Q8 Do you do local SEO for my city?
Yes. It includes your Google Business Profile, local business structured data, service area pages for every city you cover and a consistent name, address and phone number.
For businesses that serve a specific area, local SEO usually pays off faster and converts better than competing for national terms.
Q9 Which reports do I get and how often?
A monthly report with the rankings of your target keywords, organic traffic, indexed pages, mentions in AI answers, technical performance and what was worked on during the period.
Everything with data you can verify yourself in Search Console, Analytics and PageSpeed Insights. No metrics from private tools you cannot check.
Ready to show up first on Google and in AI answers?
Tell us about your business: we measure your current rankings on Google and in AI answers, find what is holding you back and show you what to fix first.
Request a proposal