Services · Custom AI software

Custom AI software development, built around how your business works

Custom AI software development means building applications designed around your company's specific process and integrating artificial intelligence models, such as Claude or GPT, to classify, extract, analyze or answer information automatically. Pivoti Labs builds this kind of software for small and mid-sized US businesses, with a bilingual nearshore team working on US business hours.

Talk to Pivoti Labs Send a message
Screen showing the code of an applicationCustom software

  1. Much of what people look for today as an "AI development company" does not require research or training models from scratch. What most businesses need is software that connects the language models already available with their own data and processes: a system that reads invoices and extracts the fields, classifies incoming requests or answers customer questions with the business's real information.

  2. That is the kind of development Pivoti Labs does: custom applications in React, Next.js and Node.js, integrated with the Claude and GPT APIs and with AI automation workflows. When the need is a sales system, we build it as a custom CRM.

Dashboard of a custom system with customer, sales and inventory modules

The five solutions a custom AI software company should deliver

A provider specialized in AI applications should be able to deliver at least these five solutions. Use them as a checklist to compare companies.

  1. Data extraction from documents

    How Pivoti Labs delivers it: Workflows that read PDFs, invoices or forms and load the fields into your system with no manual data entry, using language models to interpret documents with varying formats.

  2. Automatic classification and routing

    How Pivoti Labs delivers it: Systems that read emails, web forms or chat messages, identify what each one is about and assign it to the right person or team. It is the same logic behind our AI automation workflows.

  3. AI assistants that use your business data

    How Pivoti Labs delivers it: Website, SMS or WhatsApp agents that answer with your real prices, policies and procedures, in English or Spanish, and hand off to a person when the conversation requires it.

  4. KPI dashboards and analytics

    How Pivoti Labs delivers it: Dashboards that bring sales, operations and marketing data together in one place, connected to the source systems so they update themselves. It often starts with digital transformation consulting.

  5. Custom software that ties it all together

    How Pivoti Labs delivers it: Custom CRMs and internal applications that embed these capabilities in your team's workflow, instead of leaving them as disconnected tools. See our custom CRM development.

Diagram of an automated flow connecting WhatsApp, email and a CRM

Training your own models vs. integrating AI: what your business needs

It helps to tell apart two services that are often sold under the same name. The first is training your own machine learning models: it requires large volumes of labeled historical data, data science profiles and months of work, and it makes sense for very specific problems, such as forecasting demand from years of sales history.

The second is integrating already-trained models (Claude, GPT and similar) into software built for your process. It solves most of the real needs of a small or mid-sized company (reading, classifying, summarizing, answering) in weeks instead of months, and without needing prior historical data.

Pivoti Labs specializes in the second: AI working inside your processes, delivered as software your team uses every day.

Person working on a laptop with a data dashboard

What the development process with Pivoti Labs looks like

A custom AI software project goes through five stages. The order matters: each one reduces the risk of the next, and no phase starts until you have approved the previous one.

  • Process discovery: how the task you want to solve is done today, who does it, with what data and how much time it takes. Without this, software gets built on assumptions.
  • Solution design: which part AI solves, which part traditional software solves and when a person steps in. A mockup is approved before any code is written.
  • First working version: the core of the system is built and tested with real cases from your company, not made-up examples.
  • Tuning with real data: language models respond better when they get the business context; this stage refines the instructions and the rules for escalating to a person.
  • Delivery, documentation and support: the system is deployed on infrastructure in your company's name, documented, with a support period for post-launch adjustments.
Code editor showing the components of an application

Why a nearshore AI development team

Our team works from Latin America in a time zone aligned with US business hours. Requirements are gathered in video calls during your workday, progress is reviewed in online test environments and the software is deployed to the cloud, so working with us feels like working with a team down the street.

Whoever you hire, require three things: frequent deliveries you can see working (not just progress reports), a direct communication channel with the people building it, and system documentation so you never depend on anyone in the future.

Order management dashboard of a custom system

How to start a project with Pivoti Labs

Write to us on WhatsApp at +57 324 625 9912 or by email at contacto@pivotilabs.com with a short description of the process you want to improve. We reply with the questions we need to scope it and a proposal with phases, timelines and costs.

Pivoti Labs compared with other options for building AI software

Data science firm

Strengths Trains its own machine learning models; a good fit for forecasting with large volumes of historical data.

Keep in mind High cost and long timelines; it often does not build the everyday software where the model is applied.

Off-the-shelf software with built-in AI

Strengths Quick to switch on, with no prior development.

Keep in mind The AI works within the product's rules, not your process; per-user pricing that grows with your team.

Freelancer

Strengths Low cost for one-off integrations.

Keep in mind Usually covers a single piece; continuity risk if that person becomes unavailable.

Pivoti Labs

Strengths Custom software with built-in AI, from the interface to the automation; frequent working deliveries; the code and data belong to your company.

How we work A bilingual nearshore team on US business hours, with weekly working demos and full documentation at delivery.

Frequently asked questions

What does a custom AI software development company do?

It builds applications around your process and integrates AI models into them: automatic data extraction from documents, request classification and routing, assistants that use your business data, KPI dashboards and the software that ties them together.

Do I need my own AI model?

Usually not. Most business needs (reading, classifying, summarizing and answering) are solved by integrating models such as Claude or GPT into software built for your process. Training your own model only makes sense for very specific problems with large amounts of historical data.

Do you work with US companies?

Yes. We work remotely with businesses across the United States, on US business hours, with video calls, shared test environments and documentation in English.

Can the AI assistants work in English and Spanish?

Yes. We build assistants that answer in English and Spanish, which is useful for businesses that serve Spanish-speaking customers in the US.

What happens to my data privacy if the software uses AI?

Data is sent to the model only to process each request, through the provider's enterprise API, and the system's database stays on infrastructure in your company's name. Before integrating AI, we define which information is sent to the model and which never leaves your systems.

How long does it take to develop custom AI software?

A focused integration, such as classifying requests or extracting data from one type of document, is delivered in 3 to 4 weeks on average. A complete system with several modules and integrations takes longer and is delivered in phases, each one working before moving to the next.

In summary

  1. Custom AI software development means building applications for your process and integrating models such as Claude or GPT into them.

  2. The five key solutions are: document extraction, classification, AI assistants, dashboards and software that integrates them.

  3. Training your own machine learning models and integrating existing models are different services; Pivoti Labs specializes in integration.

  4. Pivoti Labs works with US businesses remotely, with a bilingual team on US business hours.

Ready to transform your business?

Bring us your project in minutes — we'll take care of the heavy lifting.

Request a Consultation