Plugin installed
- XML sitemap generated
- Unique titles and descriptions per page
- Duplicate archives and attachments out of the index
- Plugins reviewed and reduced
- Mobile speed optimized
- Structured data validated
SEO by platform · WordPress
SEO for WordPress: the problem is almost never WordPress, it is the setup
SEO for WordPress fixes what usually holds back a site built on this platform: too many plugins, heavy themes and page builders, archive pages that duplicate content and an SEO plugin that is installed but poorly configured. At Pivoti Labs we work on your current installation, without forcing you to change platforms.
- Plugins reviewed: what adds value stays, what adds weight goes
- Duplicate archives, tags and attachments out of the index
- SEO plugin configured page by page
- Mobile speed measured before and after
The problem
A WordPress site that works, but that Google never quite rewards
WordPress is one of the platforms with the most room for SEO, precisely because it lets you change almost everything. That same freedom is what creates the most common problems.
Too many plugins
Every plugin adds scripts, styles and database queries. Twenty active plugins for things the theme or the code already handled slow the site down.
Heavy page builders
Elementor, Divi and other builders make design easier, but they generate a lot of code. Without care, the page loads slowly on mobile.
Archives that duplicate content
Tag, author, date and attachment pages that Google indexes and that repeat the content of the important pages.
A half-configured SEO plugin
Yoast or Rank Math installed, but with repeated titles, empty meta descriptions and a sitemap that includes pages that should not be there.
What is included
The work areas of SEO for WordPress
We work on your current installation. If something has no reasonable fix within the theme or builder you use, we say so clearly.
Plugin audit
We review every active plugin: what it does, how much it weighs and whether the theme or the code already covers its function. Only what adds value stays.
Speed and Core Web Vitals
Caching, images in lightweight formats, lazy loading and third-party scripts under control, measured with PageSpeed Insights before and after.
Clean indexing
Tags, authors, dates and attachments that add nothing stay out of the index, and the sitemap includes only the pages that should rank.
A properly configured SEO plugin
Yoast or Rank Math with unique titles and meta descriptions, correct canonicals and consistent templates for each content type.
Structured data
Schema.org for organization, services, articles and FAQs, without duplicating the markup the theme or the plugins already generate.
Architecture and internal linking
Clean permalinks, categories that make sense and internal links pointing to the pages you want to rank.
Installing an SEO plugin is not the same as doing SEO on WordPress
The plugin is a tool. What decides rankings is how the whole site is configured.
SEO for WordPress by Pivoti Labs
- XML sitemap generated
- Unique titles and descriptions per page
- Duplicate archives and attachments out of the index
- Plugins reviewed and reduced
- Mobile speed optimized
- Structured data validated
We compare ways of working, not named providers.
How we work on SEO in WordPress
First we clean, then we organize and finally we optimize.
- 01
Diagnosis
We review plugins, theme, mobile speed and the Search Console pages report to see what is indexed and what is not.Plugin inventoryIndexing reportSpeed measurement
- 02
Cleanup
We deactivate what is not needed, take the archives that duplicate content out of the index and adjust the sitemap. We test every change before publishing it.Fewer pluginsArchives out of the indexClean sitemap
- 03
Optimization
We configure the SEO plugin, the structured data and the speed, and adjust titles and content on the key pages.Unique titlesValidated schemaCore Web Vitals
- 04
Follow-up
We verify in Search Console that Google received the changes and measure how the pages we worked on evolve.Validation in Search ConsoleMonthly reportNext steps
Why WordPress
Is WordPress good for SEO?
Yes. WordPress lets you control practically everything that matters for rankings: URLs, titles, meta descriptions, sitemap, structured data and speed. Many sites that rank very well on Google are built on WordPress. The problem is not the platform, but that how easy it is to install themes and plugins makes the site accumulate weight and contradictory settings over time.
That is why SEO for WordPress almost always starts by cleaning before building: removing what is not needed, organizing what gets indexed and only then optimizing the content. It is the same principle as the technical SEO service, applied to the particularities of the platform.
Store on WordPress
What if my store runs on WooCommerce?
WooCommerce runs on WordPress, so everything above applies. But a store adds problems of its own: filters that generate thousands of URLs, product variations, out-of-stock products and descriptions copied from the manufacturer. We explain them on the SEO for WooCommerce page.
Before rebuilding
Is it worth migrating away from WordPress to rank better?
It is almost never necessary. A well-configured WordPress site can rank as well as a custom-built one. Migrating makes sense when the site needs features the platform handles poorly or when the theme is so loaded that fixing it costs more than rebuilding, and in that case the migration must be planned with redirects so rankings are not lost. We evaluate it with data in the SEO audit.
SEO plans and pricing for WordPress
Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.
Standard SEO Plan
From4.000.000COP / month · VAT included
A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.
Includes:
- Technical SEO audit
- Optimization of product and service pages
- Local SEO for branches
- Google Business Profile listing optimization
- Content strategy (2 pieces of content/month)
- Structured data implementation
- Tracking in Search Console and analytics
- UX recommendations for forms
Most popular
Conversion and lead growth plan
From6.000.000COP / month · VAT included
Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.
Includes everything in the standard plan +
- SEO strategy by service vertical
- Conversion-oriented content (4 pieces of content/month)
- Programmatic SEO by category
- Funnel optimization in the CRM
- CRO on program landing pages
- SEO + CRM integration
- Link building
- Optimization for search engines and AI platforms
- Leads and conversions dashboard
- Strategic monthly reports
Verifiable cases
The method applied to real sites
The diagnoses we publish show how we work on indexing and speed, whatever the platform.
Audit of 20 websites in Cali
Only 4 out of 20 websites of companies in Cali had a working sitemap. What else we found and how it affects rankings. (In Spanish.)
How to recover unindexed articles
The step by step to diagnose why Google crawls pages but does not index them, and what gets fixed in the code. (In Spanish.)
Frequently asked questions
Is Yoast SEO or Rank Math better?
Both do the essentials well. What decides the result is not the plugin you choose, but how it is configured: unique titles, a clean sitemap and duplicate archives out of the index.
Will my site stop working while you optimize it?
No. We test the changes before publishing them and, when the site allows it, on a staging copy. Risky changes are made at low-traffic hours.
Why is my WordPress site so slow?
The most common causes are too many plugins, a heavy theme or page builder, unoptimized images and hosting with little capacity. Measuring with PageSpeed Insights shows which one weighs the most in your case.
Can you work with the theme I already have?
Yes. We work on your current theme and builder. If something in the theme stands in the way of an important fix, we explain it and give you options.
Which plan includes SEO for WordPress?
Any of the SEO plans applies to WordPress sites; the difference is in the scope. The figures are on the pricing page.
Other SEO services
SEO for other platforms
SEO for Shopify
Collections, duplicate products, apps that slow the store down and what can be changed in the theme.
SEO for WooCommerce
Categories, filters, variations and product pages of a store built on WordPress.
SEO for Wix
What Wix lets you configure, how the platform works and how to get the most out of it for rankings.
Technical SEO
Indexing, canonicals, structured data and speed, fixed in the code of the site.
Ready to show up first on Google and in AI answers?
We'll run a free SEO diagnosis: we measure your current rankings, find what is holding you back and tell you what can be fixed.
Request a Consultation