SEO by platform · Shopify
SEO for Shopify works within the rules of the platform: a URL structure that cannot be changed, products that appear in several collections, apps that add weight to the store and a theme that decides a good part of the markup. At Pivoti Labs we optimize what Shopify does let you change, which is quite a lot more than it seems.
The platform covers the basics. Rankings depend on how the store is configured and filled in.
We compare ways of working, not named providers.
Shopify handles the basic technical side, and that is why many stores assume the SEO is already done. These are the problems that come up most often.
The same product can be viewed from the URL of every collection it appears in. If internal links point to those variants, the signal toward the main URL gets diluted.
Every review, chat, pop-up or upsell app adds scripts to every page. Many keep loading code even after being uninstalled.
Manufacturer texts repeated across dozens of stores. Google has no reason to prefer yours.
Collection pages with only a product grid, with no text explaining what they contain or which search they answer.
Shopify fixes part of the structure: products live under /products/, collections under /collections/ and pages under /pages/, and those prefixes cannot be removed. There is no server access either. That does not prevent ranking well: titles, descriptions, content, the theme, redirects and even the robots.txt file can all be edited.
That is why the work focuses on what carries the most weight within that framework: your own content on products and collections, clean internal linking, a lightweight theme and complete structured data. To decide whether Shopify is the right platform for your business, the comparison of Wix and Shopify versus your own site helps you see the pros and cons.
With the collection structure. Deciding from the start how products are grouped according to how your customer searches for them avoids rebuilding the store later. Then come the pages of the products you sell the most or that leave the most margin, and finally supporting content such as buying guides. The guide to creating an online store in Colombia explains the earlier steps.
Four steps, always within what the platform allows.
We review the collection structure, the product pages, the installed apps and indexing in Search Console.Collection mapApp inventoryIndexing report
We organize collections and internal links, and set up redirects for products and collections that change or disappear.Reorganized collectionsInternal linkingRedirects
We rewrite titles and descriptions of the priority products and collections, and validate the structured data.Optimized product pagesCollections with textProduct schema
We measure in Search Console how products and collections evolve and extend the work to new categories.Monthly reportNew collectionsNext steps
Every change is made within what the platform allows: the theme, the store settings and the content.
Collections organized around how your customer searches, and internal links pointing to the main URL of each product.
Your own titles, descriptions and image alt texts, written for the search behind each product and not copied from the manufacturer.
Useful text on every important collection: what it contains, who it is for and how to choose, without pushing the products out of view.
We review every installed app, remove the code left behind by uninstalled ones and optimize the theme's images and assets.
Product markup with price, availability and reviews, validated so Google can show rich results.
We check in Search Console which pages Google indexes, adjust the theme's robots.txt when needed and keep filter URLs under control.
Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.
From4.000.000COP / month · VAT included
A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.
Includes:
Most popular
From6.000.000COP / month · VAT included
Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.
Includes everything in the standard plan +
Yes. It handles the technical basics (sitemap, canonicals, security certificate) and lets you edit titles, descriptions, content, redirects and robots.txt. Its fixed parts are the URL structure and server access.
No. Shopify does not allow those prefixes to be changed. It is not a problem for ranking: what matters is the content and the linking of each page.
Yes, mostly because of speed. Every app adds code to the store, and some leave it behind even when uninstalled. It is worth reviewing what each one contributes.
Not all at once. Start with the products you sell the most or that leave the most margin, and move forward by priority. Descriptions copied from the manufacturer compete against every store using the same text.
Any of the SEO plans applies to Shopify stores; the difference is in the number of keywords and the volume of content. The figures are on the pricing page.
Guides and diagnoses to decide with information before investing in your store.
When each option makes sense depending on what your business sells and how much you need to customize. (In Spanish.)
The steps, the decisions and the costs of setting up an online store from scratch. (In Spanish.)
The step by step to diagnose why Google crawls pages but does not index them, and what gets fixed in the code. (In Spanish.)
Plugins, themes and page builders under control: speed, duplicate archives and structured data.
Categories, filters, variations and product pages of a store built on WordPress.
What Wix lets you configure, how the platform works and how to get the most out of it for rankings.
Indexing, canonicals, structured data and speed, fixed in the code of the site.
We'll run a free SEO diagnosis: we measure your current rankings, find what is holding you back and tell you what can be fixed.
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