Wix by default
- Sitemap and security certificate
- Titles and descriptions written for each page
- Clean URLs and redirects configured
- Custom structured data
- Design made lighter for mobile
- Content in real text, not in images
SEO by platform · Wix
SEO for Wix: get the most out of the platform and know how far it goes
SEO for Wix makes use of the options the platform does offer (titles, descriptions, URLs, redirects, robots.txt and structured data) and works carefully where it is more restricted, such as speed and control over the code. At Pivoti Labs we optimize your Wix site and tell you honestly when the platform is no longer enough for what you want to achieve.
- SEO settings completed for every page
- Clean URLs and properly done 301 redirects
- Custom structured data
- Speed optimized within what Wix allows
A straight answer
Does Wix work for ranking on Google?
Yes, for many businesses. Wix lets you edit titles, descriptions and URLs, create redirects, modify robots.txt and add custom structured data. A local or service business with a site of a few pages can rank well on Wix if those options are used with judgment.
Its constraints show up on large sites or in very competitive searches: there is no server control, speed depends largely on the platform and some URL structures, such as the blog's, come with fixed prefixes. When those constraints start to hold back growth, we tell you with data and evaluate whether it makes sense to migrate to your own site.
Before migrating
Is it worth leaving Wix?
Not as a first step. It is better to first get the most out of what you already have: many Wix sites improve a great deal just by having the SEO settings done properly. If after that the platform is still the brake, the migration is planned with 301 redirects for every URL so nothing gained is lost. The comparison of Wix and Shopify versus your own site explains when each option makes sense.
The problem
A Wix site that looks good, but does not show up
Wix lets you publish a site in very little time. The problem is that much of what matters for SEO is left on the default settings.
Default settings
Generic titles, empty descriptions and pages never reviewed in the SEO panel. Wix generates them, but does not write them for you.
Heavy pages
Animations, background videos and large images load a lot of code on mobile, and on Wix you do not control the server.
Changes with no redirect
Renaming a page or the blog without setting up the redirect leaves broken links and throws away the rankings it had.
Text inside images
Designs where the important content sits in images or in elements Google reads with difficulty.
Publishing on Wix is not the same as ranking on Wix
The platform has SEO tools. The result depends on using them well.
SEO for Wix by Pivoti Labs
- Sitemap and security certificate
- Titles and descriptions written for each page
- Clean URLs and redirects configured
- Custom structured data
- Design made lighter for mobile
- Content in real text, not in images
We compare ways of working, not named providers.
How we work on SEO in Wix
Four steps, all within the platform.
Diagnosis
We review the SEO panel of every page, mobile speed and indexing in Search Console.Status of each pageSpeed measurementIndexing report
Configuration
We complete titles, descriptions and URLs, and set up redirects and structured data.Complete SEO panel301 redirectsCustom schema
Design and content
We make the heaviest pages lighter and move into real text the important content that was in images.Lighter pagesIndexable textOrdered headings
Follow-up
We measure progress in Search Console and tell you with data if the platform starts to hold back growth.Monthly reportPlatform constraints identifiedNext steps
What is included
The work areas of SEO for Wix
Everything is done from the Wix editor and SEO panel, with no need to change platforms.
SEO panel for each page
Title, description, URL and indexing of every page reviewed one by one, with a main search for each.
Redirects
The Wix redirect manager configured for every URL that changed or disappeared, leaving no broken links.
Structured data
Custom schema.org markup for local business, services and FAQs, in addition to what Wix generates by default.
Speed
Compressed images, fewer animations and heavy elements, and a design built mobile first.
Local SEO
Connection with Google Business Profile and consistent contact details, key for businesses that serve an area.
Indexable content
Real text instead of images with text, well-structured headings and a blog configured to rank.
SEO plans and pricing for Wix
Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.
Standard SEO Plan
From4.000.000COP / month · VAT included
A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.
Includes:
- Technical SEO audit
- Optimization of product and service pages
- Local SEO for branches
- Google Business Profile listing optimization
- Content strategy (2 pieces of content/month)
- Structured data implementation
- Tracking in Search Console and analytics
- UX recommendations for forms
Most popular
Conversion and lead growth plan
From6.000.000COP / month · VAT included
Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.
Includes everything in the standard plan +
- SEO strategy by service vertical
- Conversion-oriented content (4 pieces of content/month)
- Programmatic SEO by category
- Funnel optimization in the CRM
- CRO on program landing pages
- SEO + CRM integration
- Link building
- Optimization for search engines and AI platforms
- Leads and conversions dashboard
- Strategic monthly reports
Guides and cases
What we publish about platforms and rankings
Information to decide whether your current platform is enough for what you want to achieve.
Wix or Shopify versus your own site
When each option makes sense depending on what your business sells and how much you need to customize. (In Spanish.)
Audit of 20 websites in Cali
Only 4 out of 20 websites of companies in Cali had a working sitemap. What else we found and how it affects rankings. (In Spanish.)
Frequently asked questions
Can you do SEO on Wix?
Yes. Wix lets you edit the titles, descriptions, URLs, redirects, robots.txt and structured data of every page. Its fixed parts are speed and server control.
Is Wix bad for SEO?
Not for most local or service businesses with small sites. It falls short on large sites, on stores with many products or in very competitive searches.
Can I change the URLs of my Wix site?
Yes, those of your pages. Some sections, such as blog posts, use a fixed prefix. Every time you change a URL, set up the 301 redirect from the old one.
When is it worth migrating from Wix?
When, after optimizing what the platform allows, speed or structure still hold back growth, or when you need features Wix does not offer.
Which plan includes SEO for Wix?
Any of the SEO plans applies to Wix sites. For a local business, the Standard SEO Plan is usually enough. The figures are on the pricing page.
Other SEO services
SEO for other platforms
SEO for WordPress
Plugins, themes and page builders under control: speed, duplicate archives and structured data.
SEO for Shopify
Collections, duplicate products, apps that slow the store down and what can be changed in the theme.
SEO for WooCommerce
Categories, filters, variations and product pages of a store built on WordPress.
Technical SEO
Indexing, canonicals, structured data and speed, fixed in the code of the site.
Ready to show up first on Google and in AI answers?
We'll run a free SEO diagnosis: we measure your current rankings, find what is holding you back and tell you what can be fixed.
Request a Consultation