SEO services · Technical SEO

Technical SEO service so Google understands and indexes your site

Pivoti Labs' technical SEO service fixes what prevents Google and AI search engines from crawling, understanding and indexing your site: indexing, canonicals, sitemap, structured data, URL architecture and Core Web Vitals. We do it in the code, not just in a report of recommendations.

Request an SEO auditSee a real case
Screen showing the code of a websiteTechnical SEO
  • Diagnosis with your own Search Console data
  • Changes implemented in the code, not just recommended
  • Structured data validated with Google's tools
  • Every fix verified after it is published
The problem

A site that looks good, but that Google never quite understands

Most technical problems cannot be seen from the browser. The site loads, the design works and Google still leaves pages out of its index or shows the wrong version.

Monitor showing the code and design of a web page

  1. Pages crawled, but not indexed

    Search Console flags them as "crawled - currently not indexed". It is usually a lack of internal links, duplicate content or contradictory signals.

  2. Content that depends on JavaScript

    If the content or the links only appear after JavaScript runs, Google can take a while to see them and AI bots sometimes never see them at all.

  3. Canonicals and duplicates

    Two versions of the domain, filter parameters or canonicals pointing to another URL split the relevance of a single page.

  4. Slow on mobile

    Heavy images, third-party scripts and a slow server hurt Core Web Vitals and make the visitor leave before seeing anything.

A report of recommendations is not the same as implemented technical SEO

Many companies receive a PDF with a hundred findings and no one to act on them. The difference lies in who makes the change and how it is verified.

Report of recommendationsTechnical SEO by Pivoti Labs
Diagnosis with Search Console data
Findings prioritized by impact
Changes implemented in the code
Structured data validated
Review of what AI bots see
Follow-up verification in Search Console

We compare ways of working, not named providers.

What is included

The areas the technical SEO service works on

Every project starts from what the audit shows. These are the areas we review and fix most often.

  • Dashboard with website performance metrics

    Indexing and coverage

    We review the Search Console pages report, forgotten noindex tags, robots.txt and the sitemap, and fix what leaves pages out of the index.

  • Architecture and internal linking

    Clear URLs, a logical hierarchy and internal links that carry authority to the pages you want to rank. No important page is left orphaned.

  • Canonicals and redirects

    A single version of the domain, consistent canonicals and 301 redirects without chains when a URL changes or disappears.

  • Structured data

    Schema.org markup for organization, services, articles, FAQs and local business, validated with the rich results test.

  • Speed and Core Web Vitals

    Images in lightweight formats, lazy loading, third-party scripts under control and server-side rendering when the site allows it.

  • Access for AI search engines

    So that ChatGPT, Claude, Gemini and Perplexity can read the site: a robots.txt with no accidental blocks and an llms.txt file that describes the content.

Magnifying glass on a laptop keyboard
Definition

What is technical SEO and how is it different from an SEO audit?

Technical SEO is the part of search ranking that deals with the site's infrastructure: making sure Google can crawl it, understand what each page answers and index it without obstacles. If you want to understand the concept in depth, with a checklist to review it yourself, the technical SEO guide explains it step by step.

The SEO audit is the diagnosis: it tells you what is failing and in what order it should be fixed. The technical SEO service is the execution: we make the changes in the code, publish them and check in Search Console that Google received them. You can hire only the audit and fix things with your team, or have us handle the implementation too.

Laptop with a web analytics dashboard
When it makes sense

When do you need a technical SEO service?

Not every company needs it with the same urgency. These are the situations in which the technical work is usually the first thing to solve, before investing in content or links:

  • Search Console shows many discovered or crawled pages that Google does not index.
  • You are going to redesign the site, change platform or domain and do not want to lose rankings.
  • Organic traffic dropped and there is no content change that explains it.
  • The site is built in React or another JavaScript framework and the content depends on the browser.
  • You have an online store with filters that generate thousands of nearly identical URLs.
  • The site is slow on mobile and Core Web Vitals are in the red.
WordPress dashboard with the list of available plugins
Platforms

Which platforms do we work on for technical SEO?

We work on the platform you already have: WordPress, WooCommerce, Shopify, Wix and custom-built sites in React or Next.js. Each platform changes what can be touched and how: on WordPress there is full access to the code, while on Shopify or Wix part of the work is done within what the system allows.

When the technical problem comes from the foundation of the site and has no reasonable fix, we say so clearly. Since we also design websites, we can propose rebuilding only what is necessary, but most technical problems are fixed on the current site.

How we work on technical SEO

Four steps, each with a deliverable you can review.

  1. Diagnosis

    Technical audit with read access to your Search Console, a full crawl of the site and mobile speed measurement.

    • Indexing report
    • Site crawl
    • Core Web Vitals measurement

  2. Prioritization

    We order the findings by impact and effort. What blocks indexing goes first; cosmetic items go last.

    • Prioritized plan
    • Effort estimate
    • Risks identified

  3. Implementation

    We make the changes in the code or in the platform settings, and test them before publishing.

    • Code changes
    • Structured data
    • 301 redirects

  4. Verification

    We request indexing of what was fixed and follow in Search Console how Google responds over the following weeks.

    • Validation in Search Console
    • Progress report
    • Next steps
Verifiable cases

The method applied to real sites

We publish our own diagnoses with the data in plain sight, so you can review how we work before hiring us.

How to recover unindexed articles
01

How to recover unindexed articles

The step by step to diagnose why Google crawls pages but does not index them, and what gets fixed in the code. (In Spanish.)

Read the study
Audit of 20 websites in Cali
02

Audit of 20 websites in Cali

Only 4 out of 20 websites of companies in Cali had a working sitemap. What else we found and how it affects rankings. (In Spanish.)

Read the study
Technical SEO checklist
03

Technical SEO checklist

The points we review in every technical audit, explained so you can apply them to your own site. (In Spanish.)

See the checklist

Technical SEO plans and pricing

Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.

Standard SEO Plan

From4.000.000COP / month · VAT included

A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.

Includes:

  • Technical SEO audit
  • Optimization of product and service pages
  • Local SEO for branches
  • Google Business Profile listing optimization
  • Content strategy (2 pieces of content/month)
  • Structured data implementation
  • Tracking in Search Console and analytics
  • UX recommendations for forms
Request a lead generation strategy diagnosis

Most popular

Conversion and lead growth plan

From6.000.000COP / month · VAT included

Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.

Includes everything in the standard plan +

  • SEO strategy by service vertical
  • Conversion-oriented content (4 pieces of content/month)
  • Programmatic SEO by category
  • Funnel optimization in the CRM
  • CRO on program landing pages
  • SEO + CRM integration
  • Link building
  • Optimization for search engines and AI platforms
  • Leads and conversions dashboard
  • Strategic monthly reports
Book a call with our strategists

Frequently asked questions

What does a technical SEO service do?

It fixes the site's infrastructure so that Google and AI search engines can crawl, understand and index it: indexing, canonicals, sitemap, structured data, URL architecture and speed.

How is it different from an SEO audit?

The SEO audit diagnoses and prioritizes. The technical SEO service implements the fixes in the code and verifies in Search Console that Google received them.

How long does technical SEO take to show?

Indexing fixes usually show up in Search Console within weeks. Ranking improvements take longer, because they also depend on the site's content and authority.

Do I need to rebuild my website?

Almost never. Most technical problems are fixed on the current site. Rebuilding only makes sense when the platform does not allow changing what holds back rankings.

Can you work with the developer I already have?

Yes. We can deliver the fixes fully specified for your team to implement, or do them ourselves and coordinate with your developer on the changes that touch other parts of the site.

Other SEO services

Other services to rank your site

Magnifying glass on a laptop keyboard
01

SEO audit

A diagnosis of your site using your own Search Console data: what is holding back your rankings and what to fix first.

See the SEO audit
People working at a meeting table
02

SEO consulting

Expert judgment and a prioritized plan for your team or your provider, led by the founder of Pivoti Labs.

See SEO consulting
Phone showing a map and a business listing
03

Local SEO

Google Business Profile, reviews and local signals to show up on the map and in searches in your city.

See local SEO
Network of connected dots
04

Link building

Authority through links and mentions from sites relevant to your industry, with no link buying.

See link building
Globe on a desk
05

International SEO

Structure, hreflang and keywords by country to rank your site in several markets and languages.

See international SEO

Ready to show up first on Google and in AI answers?

We'll run a free SEO diagnosis: we measure your current rankings, find what is holding you back and tell you what can be fixed.

Request a Consultation