SEO services · Link building

Link building: authority for your site with links Google actually values

Link building is the work of getting other sites to link to yours. Those links are one of the signals Google uses to measure the authority of a page. At Pivoti Labs we build them with content that deserves to be cited and with relationships in your industry, without buying links or using blog networks.

Request an SEO audit See on-page and off-page SEO

Link building

Links from sites relevant to your industry
Original content that others want to cite
Mentions of your brand turned into links
No link buying or blog networks

The problem

Good content that does not move up because nobody links to it

In competitive searches, several pages answer equally well. What usually decides which one comes first is the authority each has accumulated.

Stuck on the second page
The page answers the search well, but competes against sites with years of links. Without authority, content alone is not enough.
Bought links
Packages of hundreds of cheap links, almost always from networks of sites created for that purpose. Google tends to ignore them and, in serious cases, penalizes the site.
Mentions without a link
Media, suppliers or trade associations that talk about your company without linking to it. It is authority you already earned and are not using.
Poorly distributed authority
The few links you have point to the home page, and the pages you want to rank receive nothing because of a lack of internal linking.

Buying links is not the same as building authority

The difference is not in the number of links, but in where they come from and why they exist.

	Link package	Link building by Pivoti Labs
Number of links promised up front
Sites relevant to your industry
Original content that justifies the link
Recovery of unlinked mentions
Internal linking to the key pages
Every link earned reported with its source

Promising a fixed number of links before starting is a sign that they come from purchased networks.

What is included

How we build links and mentions

Every tactic starts from something real your company already has or can create: relationships, data and experience.

Citable content
Studies, original data and guides that other sites want to reference. It is what we do with our own studies, such as the audit of 20 websites in Cali.
Industry relationships
Trade associations, chambers of commerce, suppliers and customers: sites where your company has a legitimate reason to appear.
Recovered mentions
We find where your brand is mentioned without a link and ask for the link in a friendly way. It is usually the fastest tactic.
Serious directories
Only directories that people really use to find providers in your industry, not lists of links with no traffic.
Internal linking
Half of the work is inside the site: distributing authority to the pages you want to rank and keeping them from competing with each other.
Profile cleanup
We review the links already pointing to your site in Search Console and identify the ones that could create risk.

Definition

What is link building and why does it matter?

Link building is the set of actions to get other websites to link to yours. It is the main part of off-page SEO: what happens outside your site and tells Google that others trust you. The guide to on-page and off-page SEO explains how it fits with the rest of the work.

Google does not publish the exact weight of links, but it still uses them to measure the authority of a page. A link from a site relevant to your industry, with related content, is worth far more than dozens of links from unrelated sites. That is why link building done well is slow and selective: it looks for quality, not volume.

Order of work

When is it worth investing in link building?

After the technical side and the content. Earning links to pages that Google does not index or that do not answer their search well wastes authority. That is why we always start with an SEO audit, and if there are indexing problems, we solve them first with the technical SEO service.

It makes the most sense when you compete for searches where the top results are long-established sites, when your site is new and has no authority yet, or when your pages already answer well but get stuck on the second page. If your business is local, the links from your city are worked on within local SEO.

How we work on link building

Four steps, with every link reported along with its source.

01
Profile analysis
We review which sites link to you today, which link to your competitors and which pages of your site need more authority.
- Current link profile
- Comparison with competitors
- Priority pages
02
Citable assets
We identify or create the content that justifies a link: original data, useful guides or resources for your industry.
- Citable content ideas
- Available data
- Calendar
03
Outreach
We contact relevant sites with a concrete proposal and recover the mentions of your brand that have no link.
- List of target sites
- Recovered mentions
- Industry relationships
04
Follow-up
We report every link earned with its source and measure in Search Console how the visibility of the pages we worked on evolves.
- Links with their source
- Progress in Search Console
- Plan adjustments

Citable content

This is what content that attracts links looks like

Our own studies are the kind of asset we build for our clients: real data, a visible method and useful conclusions.

Audit of 20 websites in Cali

Only 4 out of 20 websites of companies in Cali had a working sitemap. What else we found and how it affects rankings. (In Spanish.)

Read the study

How to recover unindexed articles

The step by step to diagnose why Google crawls pages but does not index them, and what gets fixed in the code. (In Spanish.)

Read the study

SEO plans and pricing with link building

Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.

Standard SEO Plan

From4.000.000COP / month · VAT included

A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.

Includes:

Technical SEO audit
Optimization of product and service pages
Local SEO for branches
Google Business Profile listing optimization
Content strategy (2 pieces of content/month)
Structured data implementation
Tracking in Search Console and analytics
UX recommendations for forms

Request a lead generation strategy diagnosis

Conversion and lead growth plan

From6.000.000COP / month · VAT included

Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.

Includes everything in the standard plan +

SEO strategy by service vertical
Conversion-oriented content (4 pieces of content/month)
Programmatic SEO by category
Funnel optimization in the CRM
CRO on program landing pages
SEO + CRM integration
Link building
Optimization for search engines and AI platforms
Leads and conversions dashboard
Strategic monthly reports

Book a call with our strategists

Frequently asked questions

What is link building?

It is the work of getting other websites to link to yours. Those links are one of the signals Google uses to measure the authority of a page.

Is it safe to buy links?

No. Links bought from networks of sites created for that purpose go against Google's policies: at best they are ignored and at worst they trigger a penalty.

How many links will I get per month?

We work without a fixed number, because it depends on your industry and on the assets your company has. Every link earned is reported with its source so you can verify it.