Brochure site
- General information about the company
- A dedicated page for each service
- Pages by city or route covered
- Google listing per branch or warehouse
- Quote form visible on every service
- Content that answers buyers' questions
Industries · Logistics and transport
SEO for logistics and transport companies that sell to other businesses
SEO for logistics and transport companies makes your company show up when a purchasing manager, an importer or a retailer searches Google for a provider of freight, warehousing, distribution or last-mile delivery. Pivoti Labs works on pages by service and by route, local SEO for every branch and content that answers the questions a buyer asks before requesting a quote.
SEO for logistics and transport- One page for each service and route you cover
- Local SEO for every branch, warehouse or distribution center
- Quote forms that do not get lost on the site
- Content for B2B buyers, not for consumers
The problem
Buyers look for providers on Google, but they do not find your company
In logistics and transport, most sales start with a search and end with a quote. These are the obstacles that come up most often between those two moments.
Every service on a single page
Ground freight, warehousing, distribution and parcel delivery mixed on one page. Google does not know which search to show it for, and the buyer cannot find what they are looking for either.
Branches invisible on the map
Warehouses and offices with no Google Business Profile listing, or with addresses and phone numbers that do not match between the site and the directories.
Routes and cities with no page
Someone searching for freight transport between two specific cities finds your competitors, because your site has no pages that answer those searches.
Little trust for a B2B buyer
Without clear coverage, response times, certifications or visible service terms, the buyer moves on to the next result.
What is included
The work areas of SEO for logistics and transport
The strategy follows the buyer's path: from the search for the service to the quote request.
Pages by service
One page for each line of business (ground freight, warehousing, distribution, last mile, foreign trade) with its own main search.
Pages by city and route
Original content for the cities and corridors you cover, with real coverage information, not the same page with a different name.
Local SEO by branch
Google Business Profile for every branch or warehouse, consistent details across directories and local business structured data. It is the local SEO service applied to several locations.
Content for buyers
Guides on how to quote a shipment, which documents are needed or how to choose an operator: the questions a buyer asks before contacting you.
Quotes and measurement
Quote forms visible on every service and measurement of how many requests come from Google, not just how many visits.
Presence in AI search engines
Structured content so ChatGPT, Gemini and Perplexity can recommend your company when someone asks about a logistics operator.
How the industry buys
Why does SEO work in logistics and transport?
Because most buyers in the industry research before talking to a salesperson. A purchasing manager who needs a new operator, an importer looking for a freight forwarder or a retailer that wants to outsource its deliveries usually start with a Google search: they compare who covers their route, what services they offer and how reliable they seem, and only then request quotes.
That makes SEO especially profitable in the industry: every search has clear commercial intent and every contact can become a recurring contract. Companies that have a clear page for each service and each route tend to capture those searches over competitors with larger but less specific sites.
Site structure
How should a transport company's site be organized?
Around how the customer searches, not how the company is organized internally. A structure that usually works has three levels: a page per service, pages by city or route for the most important corridors, and supporting content that answers common questions. Every page links to its quote form.
If your company serves customers in other countries, a properly configured English version also makes sense, which we work on with the international SEO service. And if your branches are in cities such as Barranquilla, Bogotá, Medellín or Cali, each one needs its own listing and its own local signals.
Starting point
What to review first on your company's site?
These questions quickly show where the biggest room for improvement is:
- Does each service have its own page, with its title and description?
- Are the cities and routes you cover explained on the site?
- Does every branch have a verified Google Business Profile listing?
- Is the quote form one click away from any service?
- Does the site load fast on a driver's or a buyer's phone?
- Do you know how many quotes come in from Google each month?
A brochure site is not the same as a site that wins quotes
Many companies in the industry have a site that tells the company's story. What ranks and sells is something else.
SEO for logistics by Pivoti Labs
- General information about the company
- A dedicated page for each service
- Pages by city or route covered
- Google listing per branch or warehouse
- Quote form visible on every service
- Content that answers buyers' questions
We compare ways of working, not named providers.
How we work on SEO for logistics and transport
Four steps that follow the buyer's path to the quote.
- 01
Diagnosis
Audit of the site, of each branch's listing and of the searches by service and by route where you show up today or do not.Technical reportBranch statusSearches by service
- 02
Structure
We define the pages by service and by route, and where the quote form goes on each one.Page mapKeywords per pageQuote flow
- 03
Content and branches
We write the priority pages, optimize each branch's listing and add the structured data.Pages by serviceListings by branchStructured data
- 04
Follow-up
We measure visits and quote requests from Google, and expand to new routes and services based on the results.Monthly reportQuotes from GoogleNew routes
SEO plans and pricing for logistics and transport
Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.
Standard SEO Plan
From4.000.000COP / month · VAT included
A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.
Includes:
- Technical SEO audit
- Optimization of product and service pages
- Local SEO for branches
- Google Business Profile listing optimization
- Content strategy (2 pieces of content/month)
- Structured data implementation
- Tracking in Search Console and analytics
- UX recommendations for forms
Most popular
Conversion and lead growth plan
From6.000.000COP / month · VAT included
Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.
Includes everything in the standard plan +
- SEO strategy by service vertical
- Conversion-oriented content (4 pieces of content/month)
- Programmatic SEO by category
- Funnel optimization in the CRM
- CRO on program landing pages
- SEO + CRM integration
- Link building
- Optimization for search engines and AI platforms
- Leads and conversions dashboard
- Strategic monthly reports
Verifiable method
How we work on rankings, with the data in plain sight
We publish our own diagnoses so you can review the method before hiring us.
How to recover unindexed articles
The step by step to diagnose why Google crawls pages but does not index them, and what gets fixed in the code. (In Spanish.)
Google Business Profile guide
How to set up each branch's listing step by step: categories, services, photos, reviews and common mistakes. (In Spanish.)
Frequently asked questions
Does SEO work for a freight transport company?
Yes. Buyers in the industry look for providers on Google before requesting quotes, and every search has clear commercial intent. A page per service and per route lets you capture those searches.
Do I need a page for every city I cover?
For the most important cities and routes, yes, with original content for each one. Duplicating the same page and changing only the city name does not work and can hurt the site.
How do I handle local SEO if I have several branches?
Every branch or warehouse that serves customers needs its own Google Business Profile listing, with consistent details on the site and in the directories.
How long does it take for the first quote from Google to arrive?
It depends on the competition for your services and routes. Route-specific searches usually respond sooner than the generic ones for the industry, which take months.
Which plan is best for a logistics company?
It depends on how many services, branches and routes you want to rank. For several cities, the Conversion and lead growth plan is usually the better fit, as it includes the SEO strategy by service vertical. The figures are on the pricing page.
Other SEO services
Services to rank your company
Local SEO
Google Business Profile, reviews and local signals to show up on the map and in searches in your city.
Technical SEO
Indexing, canonicals, structured data and speed, fixed in the code of the site.
International SEO
Structure, hreflang and keywords by country to rank your site in several markets and languages.
SEO audit
A diagnosis of your site using your own Search Console data: what is holding back your rankings and what to fix first.
Ready to show up first on Google and in AI answers?
We'll run a free SEO diagnosis: we measure your current rankings, find what is holding you back and tell you what can be fixed.
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