AI search · AI SEO services

AI search optimization services for Google AI Overviews, ChatGPT and Gemini

AI search optimization is SEO for the way people search now: Google answers with AI Overviews and AI Mode, and millions of buyers ask ChatGPT, Gemini or Perplexity instead of scrolling results. Pivoti Labs' AI SEO services make your site the source those answers pull from, without losing the rankings you already have on classic Google.

Request an SEO audit See GEO services
Dashboard with website performance metricsAI search optimization
  • Pages structured to appear in Google AI Overviews
  • Technical SEO that AI crawlers can read
  • Content and schema built around real customer questions
  • Reporting on traffic from Google and from AI assistants
The problem

You still rank, but the clicks are going somewhere else

Many businesses see stable rankings and falling traffic at the same time. The answer is being given before anyone reaches your page.

Person searching on Google from a laptop

  1. AI Overviews take the first click

    When Google shows an AI answer above the results, the top organic page gets far fewer clicks. If your page is not cited in that answer, the visit is lost.

  2. Buyers ask assistants first

    People ask ChatGPT or Perplexity for the best option in their city or industry. Without clear, consistent information about you, the assistant names a competitor.

  3. Content AI cannot extract

    Key information hidden in images, PDFs, tabs or JavaScript is invisible to many crawlers. AI engines quote what they can read in plain HTML.

  4. No way to measure it

    Most reports only show Google rankings. Without tracking AI answers and AI referral traffic, you cannot tell whether you are gaining or losing ground.

Traditional SEO versus AI search optimization

The foundation is the same. What changes is how content is structured, what gets measured and which sources you need to appear on.

Traditional SEOAI search optimization
Keyword research and on-page optimization
Technical SEO and Core Web Vitals
Answers written to be quoted by AI
Structured data for entities, services and FAQs
AI crawler access verified
Tracking of AI Overviews and assistant mentions

We compare ways of working, not named providers.

What is included

What our AI SEO services include

We optimize the pages that bring you customers so Google, AI Overviews and AI assistants can all understand and use them.

  • Chart of clicks and impressions in Google Search Console

    AI Overview targeting

    We find the searches in your market that trigger AI Overviews and restructure the pages that should answer them: a direct answer first, then the details that prove it.

  • Technical SEO for AI crawlers

    Server-rendered content, clean HTML, fast pages, a working sitemap and robots rules that allow Google and AI bots to read every important page.

  • Schema markup

    Organization, Service, Product, FAQPage and LocalBusiness structured data validated with Google tools, so engines connect each page to your business.

  • Question-led content

    Content built from the real questions your buyers ask, with specifics AI can verify: prices, timelines, coverage areas and credentials.

  • Authority signals

    Reviews, directory listings and links from relevant sites. AI engines weigh the same trust signals Google does, and often more strictly.

  • AI search reporting

    Monthly reports with Search Console data, AI Overview presence for your key searches and referral traffic from ChatGPT, Gemini and Perplexity.

Magnifying glass on a laptop keyboard
Definition

What is AI search optimization?

AI search optimization, also called AI SEO, is the work of making your website visible in search experiences powered by artificial intelligence: Google AI Overviews and AI Mode, ChatGPT search, Gemini, Copilot and Perplexity. It keeps the classic SEO foundation (indexing, speed, relevance and authority) and adds what AI engines need to quote you: clear answers, verifiable facts and structured data.

It sits between classic SEO and generative engine optimization. AI search optimization focuses on your own pages and the searches that already bring customers; GEO adds the work on mentions and third-party sources that assistants consult.

Screen showing the code of a website
The data

What changes when Google answers with AI

An Ahrefs analysis of 300,000 keywords found that the top-ranking page gets 58% fewer clicks when an AI Overview is present. Ranking first is no longer the finish line: being one of the sources cited in the AI answer is what keeps the traffic.

The good news is that AI answers draw heavily from pages that already rank well and are easy to read. A site with solid technical SEO and well-structured content has a real advantage, and that is exactly the work our AI SEO services start with.

  • Direct answer in the first lines of each key page
  • Short sections with descriptive headings
  • Tables and lists for prices, steps and comparisons
  • Facts AI can verify: names, numbers, locations and dates

How we work on AI search optimization

Four steps, built on your own Search Console data.

  1. Audit

    Technical SEO review, crawler access, the searches that trigger AI Overviews in your market and how assistants describe you today.

    • Technical findings
    • AI Overview map
    • Assistant baseline

  2. Foundation

    We fix indexing, speed and rendering issues and implement the structured data each page needs.

    • Technical fixes
    • Validated schema
    • Updated sitemap

  3. Content

    We restructure your money pages and add the answers your buyers look for, page by page.

    • Answer-first pages
    • FAQ sections
    • Internal links

  4. Measurement

    Monthly tracking of rankings, AI Overview citations and AI referral traffic, with the next priorities.

    • Monthly report
    • AI traffic data
    • Next steps
Results and clients

SEO and AI visibility measured with real data

Every project is tracked with Search Console data you can check yourself.

Alpujarra87 website
01

Alpujarra87 · SEO results

Website redesign with SEO and AI search visibility. Google impressions went from 0 to 1,400 in three months (Search Console data).

See the case
Morera Transport Services website
02

Morera Transport Services

Trucking company in Richmond, Indiana. We built their bilingual website, in English and Spanish, ready to rank.

See the case
Website of INPM, a neurology and pain management clinic
03

INPM · Integrated Neurology & Pain Management

Neurology and pain management clinic in the San Francisco Bay Area. We designed and built their website.

See our web design

AI search optimization plans and pricing

Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.

Standard SEO Plan

From $1,500 USD / month

A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.

Includes:

  • Technical SEO audit
  • Optimization of product and service pages
  • Local SEO for branches
  • Google Business Profile listing optimization
  • Content strategy (2 pieces of content/month)
  • Structured data implementation
  • Tracking in Search Console and analytics
  • UX recommendations for forms
Request a lead generation strategy diagnosis

Frequently asked questions

What are AI SEO services?

They are SEO services adapted to AI search: technical SEO, content and structured data designed so your pages rank on Google and get cited by Google AI Overviews, ChatGPT, Gemini and Perplexity.

Will AI search optimization hurt my current Google rankings?

No. The changes that help AI engines (clear answers, better structure, faster pages and structured data) also help classic Google rankings. We never remove content that already ranks without measuring its impact first.

Can you get my business into Google AI Overviews?

No one controls which sources Google cites, but pages that rank well, answer the question directly and use structured data are the ones it chooses most often. We track your presence in AI Overviews for your key searches every month.

How do you measure traffic from AI assistants?

With your analytics and Search Console data: referral visits from ChatGPT, Perplexity, Gemini and Copilot, plus a monthly prompt test that shows whether assistants mention your business.

How much do AI SEO services cost?

AI search optimization is included in our SEO plans, starting at $1,500 per month. The details are on the pricing page.

Other SEO services

Other services to win AI search and Google

Network of connected dots
01

Generative engine optimization

GEO services so ChatGPT, Gemini, Claude and Perplexity understand your business and cite it in their answers.

See GEO services
Magnifying glass on a laptop keyboard
02

Answer engine optimization

AEO services: direct answers, FAQs and structured data built for the questions your customers ask.

See AEO services
Magnifying glass on a laptop keyboard
03

SEO audit

An SEO audit built on your own Search Console data: what is holding back your rankings and what to fix first.

See SEO audit services
Google result of an indexed site, with active SSL, sitemap and good Core Web Vitals
04

Technical SEO

Indexing, canonicals, structured data and Core Web Vitals, fixed in the code of your site.

See technical SEO services
Phone showing a map and a business listing
05

Local SEO

Google Business Profile, reviews and service area pages to show up on the map in every city you serve.

See local SEO services

Ready to show up first on Google and in AI answers?

Tell us about your business: we measure your current rankings on Google and in AI answers, find what is holding you back and show you what to fix first.

Request a proposal