Industries · Home services
Home services SEO helps roofing, HVAC, plumbing, electrical, landscaping and remodeling companies show up when homeowners need them: in the Google map pack, in the organic results for their city and in AI assistants that now recommend local pros. Pivoti Labs builds the Google Business Profile, service pages, service area pages and review process that turn those searches into booked jobs.
Home services SEOIn home services the decision is fast: a search, a quick look at the map, a call. If you are not in that first group, the job goes to someone else.
Most calls come from the three businesses shown on the map. Wrong categories, few reviews or an unclear service area keep you out of it.
AC repair, furnace installation and duct cleaning on a single page cannot rank for all three. Each service needs its own page.
You work in ten towns but your site only mentions the city where your office is. Google does not show you where your site does not say you work.
Lead marketplaces and ads charge for every lead, often shared with competitors. Organic visibility brings calls you do not pay for one by one.
Everything a local service business needs to show up where homeowners look.
Categories, services, service area, photos of real jobs, posts and Q&A, managed every month so your profile keeps climbing in the map pack.
A dedicated page for each service, with what is included, typical timelines, financing or warranty details and the questions homeowners ask.
A page for each town or neighborhood you cover, with local details and projects, not the same page with a different city name.
A simple process for your crews to ask happy customers for reviews, plus reply templates. We never buy or fake reviews.
LocalBusiness, Service and FAQPage markup that connects your site, your profile and your service areas.
Monthly reports with calls, form leads, direction requests and rankings, so you know which searches bring paying jobs.
Home services SEO is local SEO specialized for businesses that work at the customer's home: roofing, HVAC, plumbing, electrical, landscaping, cleaning, pest control and remodeling. It combines the Google Business Profile, the pages of your website and your reputation, because Google ranks local businesses by relevance, distance and prominence.
We also have dedicated guides for roofing SEO, HVAC SEO, plumber SEO, electrician SEO and contractor SEO, because each trade searches and decides a little differently.
Home services SEO works on the three surfaces that send calls:
Many home service searches are urgent: a burst pipe, no heat in winter, a leaking roof after a storm. Those searchers call immediately, usually from their phone. Clear hours, a visible phone number, a fast mobile site and pages for emergency services are what win those calls.
Most contractors have a profile. The ones that get the calls work on it every month and support it with the right pages.
We compare ways of working, not named providers.
Four steps, from the audit of your listing to monthly growth.
Local audit
Profile and site fixes
Service and area pages
Reviews and growth
Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.
From $1,500 USD / month
A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.
Includes:
Most popular
From $2,500 USD / month
Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.
Includes everything in the standard plan +
Real projects, measured with real data.
Website redesign with SEO and AI search visibility. Google impressions went from 0 to 1,400 in three months (Search Console data).
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Trucking company in Richmond, Indiana. We built their bilingual website, in English and Spanish, ready to rank.
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Neurology and pain management clinic in the San Francisco Bay Area. We designed and built their website.
See our web designGoogle Business Profile improvements can bring more calls within weeks. Ranking organically across your whole service area usually takes 3 to 6 months, depending on competition in each town.
For the towns that matter to your business, yes. A page per service area, with real local content and projects, is one of the strongest signals for local searches outside your office location.
They work differently. Lead marketplaces charge per lead and often share it with competitors. SEO takes longer to start but keeps bringing calls you do not pay for one by one, and the visibility belongs to your business.
Yes. We set up a simple process for your team to ask real customers for reviews and answer them. We never buy or make up reviews.
Our SEO plans are published on the pricing page. Companies with many service areas or several locations are quoted after the audit.
Service area pages, Google Business Profile and storm season content that turn searches into roof inspections.
See roofing SEOHeating, cooling and emergency repair searches answered by your site before the customer calls someone else.
See HVAC SEOEmergency and service searches captured with local SEO, service pages and reviews that build trust.
See plumber SEOResidential and commercial electrical services ranked city by city across your service area.
See electrician SEO
Project pages, portfolios and local SEO so homeowners and businesses find you for bigger jobs.
See contractor SEOGoogle Business Profile, reviews and service area pages to show up on the map in every city you serve.
See local SEO servicesTell us about your business: we measure your current rankings on Google and in AI answers, find what is holding you back and show you what to fix first.
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