A typical contractor website
- Photo gallery of past work
- Project pages by type and location
- A page for each service you offer
- Cost guides and planning content
- Licenses, insurance and warranties visible
- Local SEO for every area you work in
Industries · Contractors
Contractor SEO that brings bigger projects from Google
Contractor SEO helps general contractors, remodelers, builders and specialty contractors get found by homeowners and businesses planning a project. Pivoti Labs builds the project pages, portfolios, service pages and local signals that show you do this work, in this area, and do it well, so Google and AI assistants put your company in front of the right buyers.
Contractor SEO- Pages for kitchens, baths, additions and commercial work
- Project portfolios that rank by type and location
- Credentials, licenses and warranties made visible
- Quote requests tracked by project type
The problem
Big projects start with research, and your work is not part of it
A kitchen remodel or a home addition is researched for weeks. Homeowners compare portfolios, prices and reviews long before they request quotes.
A portfolio Google cannot read
Project photos in a slider with no text, no location and no project type. They impress visitors but give search engines nothing to rank.
Generic service pages
One "remodeling" page cannot rank for kitchen remodel, bathroom remodel, basement finishing and home additions at once.
Trust signals missing
Licenses, insurance, warranties and years in business are what buyers check before inviting a contractor to quote.
Depending on referrals only
Referrals are great until they slow down. Without search visibility, there is no steady flow of new project leads.
What is included
What our SEO for contractors includes
Built around how buyers research and choose a contractor.
Project pages
Each relevant project gets a page with the scope, the location, the timeline and photos, so it can rank for searches like "kitchen remodel in [town]".
Service pages
Kitchen and bath remodeling, additions, basements, decks, roofing or commercial build-outs, each with its own page and FAQs.
Cost and planning guides
Content that answers what buyers research first: costs, timelines, permits and how to choose a contractor.
Local SEO
Google Business Profile, service area pages and local citations for the towns you work in.
Trust signals
Licenses, insurance, warranties, memberships and reviews, presented clearly and marked up with structured data.
Lead tracking
Monthly reports with quote requests and calls by project type, so you know which work SEO brings.
Definition
What is contractor SEO?
Contractor SEO is search engine optimization for general contractors, remodelers, home builders and specialty trades. Because projects are expensive and researched for weeks, it combines local SEO with content that helps buyers plan: project pages, cost guides and clear proof of experience.
It is part of home services SEO. For roofing companies we have a dedicated guide on roofing SEO, and for electrical contractors one on SEO for electricians.
Content that wins projects
What buyers read before inviting a contractor to quote
These pages tend to rank and to bring serious project inquiries:
- How much does a kitchen or bathroom remodel cost in your area?
- How long does a home addition take, and which permits are needed?
- Project pages with before-and-after photos and the scope of the work
- How to choose a contractor: licenses, insurance and warranties
A contractor website versus contractor SEO
Your work speaks for itself only when search engines can find and understand it.
Contractor SEO by Pivoti Labs
- Photo gallery of past work
- Project pages by type and location
- A page for each service you offer
- Cost guides and planning content
- Licenses, insurance and warranties visible
- Local SEO for every area you work in
We compare ways of working, not named providers.
How we work with contractors
Four steps, from the audit to more project inquiries.
Audit
Your site, your profile, your portfolio and the contractors that rank for the projects you want.- Site audit
- Portfolio review
- Target projects
Foundation
Technical fixes, Google Business Profile optimization and structured data for services and credentials.- Technical fixes
- Optimized profile
- Schema
Projects and services
Service pages, project pages and cost guides for the work you want more of.- Service pages
- Project pages
- Cost guides
Growth
Reviews, local mentions and monthly tracking of project inquiries.- Review process
- Citations
- Monthly report
Contractor SEO plans and pricing
Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.
Standard SEO Plan
From $1,500 USD / month
A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.
Includes:
- Technical SEO audit
- Optimization of product and service pages
- Local SEO for branches
- Google Business Profile listing optimization
- Content strategy (2 pieces of content/month)
- Structured data implementation
- Tracking in Search Console and analytics
- UX recommendations for forms
Most popular
Conversion and lead growth plan
From $2,500 USD / month
Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.
Includes everything in the standard plan +
- SEO strategy by service vertical
- Conversion-oriented content (4 pieces of content/month)
- Programmatic SEO by category
- Funnel optimization in the CRM
- CRO on program landing pages
- SEO + CRM integration
- Link building
- Optimization for search engines and AI platforms
- Leads and conversions dashboard
- Strategic monthly reports
Results and clients
Businesses we have helped
Real projects, measured with real data.
Alpujarra87 · SEO results
Website redesign with SEO and AI search visibility. Google impressions went from 0 to 1,400 in three months (Search Console data).
See the case
Morera Transport Services
Trucking company in Richmond, Indiana. We built their bilingual website, in English and Spanish, ready to rank.
See the case
INPM · Integrated Neurology & Pain Management
Neurology and pain management clinic in the San Francisco Bay Area. We designed and built their website.
See our web designFrequently asked questions
What is SEO for contractors?
It is the work that makes your company show up when homeowners and businesses search for the projects you do, combining local SEO, service and project pages, planning content and trust signals.
How long does contractor SEO take?
Local improvements can show results within weeks. Ranking for competitive project searches usually takes 3 to 6 months, and project pages keep bringing inquiries for years.
Are project photos enough for SEO?
No. Photos help conversion, but search engines need text: the project type, the location, the scope and the result. Each relevant project should have its own page.
Do you work with specialty contractors?
Yes. Roofers, electricians, HVAC companies, plumbers, painters, flooring and concrete contractors follow the same principles, adapted to how their customers search.
How much does contractor SEO cost?
Our SEO plans are published on the pricing page. Contractors with several locations or large portfolios are quoted after the audit.
Other SEO services
Related industries and services
Home services SEO
More calls from Google and the map for roofers, HVAC, plumbing, electrical and remodeling companies.
See home services SEO
Roofing SEO
Service area pages, Google Business Profile and storm season content that turn searches into roof inspections.
See roofing SEO
Electrician SEO
Residential and commercial electrical services ranked city by city across your service area.
See electrician SEO
Local SEO
Google Business Profile, reviews and service area pages to show up on the map in every city you serve.
See local SEO services
Link building
Authority from relevant US sites, digital PR and industry directories. No link farms, no paid link schemes.
See link building servicesReady to show up first on Google and in AI answers?
Tell us about your business: we measure your current rankings on Google and in AI answers, find what is holding you back and show you what to fix first.
Request a proposal