SEO services · Ecommerce SEO

Ecommerce SEO services that turn category and product pages into sales

Ecommerce SEO makes your online store show up when shoppers search for the products you sell: on Google, in Google Shopping results and in AI assistants that now recommend products. Pivoti Labs' ecommerce SEO services fix the technical problems stores accumulate (duplicate URLs, filters, slow themes) and build the category and product pages that rank and convert.

Request an SEO audit See Shopify SEO
Person browsing an online store on a laptopEcommerce SEO
  • Category pages built around real product searches
  • Filters and variants without duplicate URLs
  • Product, Offer and Review structured data
  • Works on Shopify, WooCommerce or a custom store
The problem

A store full of products, and very few pages that rank

Online stores grow fast and their SEO problems grow with them. These are the issues we find most often.

Two people preparing many orders in boxes

  1. Filters that multiply URLs

    Every combination of size, color or price can create a new URL. Google spends its crawl on near-duplicates and leaves your important pages aside.

  2. Thin category pages

    Categories with a grid of products and no text rarely rank. They are your most valuable pages for broad searches and need content that helps shoppers choose.

  3. Manufacturer descriptions

    Copying the supplier description means competing with every other store that did the same. Google has no reason to rank yours.

  4. Apps and themes that slow the store

    Every app adds scripts. On mobile, a slow store loses both rankings and sales before the shopper sees a product.

Store SEO settings versus an ecommerce SEO strategy

Filling in titles and meta descriptions is the starting point. Rankings come from the structure and content of the whole catalog.

Default store settingsEcommerce SEO by Pivoti Labs
Titles and meta descriptions filled in
Category structure based on search data
Filters and variants under control
Product structured data validated
Original category and product content
Visibility in AI shopping answers

We compare ways of working, not named providers.

What is included

What our ecommerce SEO services include

From the architecture of the catalog to each product page.

  • Chart of clicks and impressions in Google Search Console

    Catalog architecture

    Categories and subcategories that match how shoppers search, with clean URLs, breadcrumbs and internal links that pass authority to the pages that sell.

  • Technical ecommerce SEO

    Canonicals for variants, faceted navigation under control, pagination, out-of-stock handling and a sitemap that only lists pages worth indexing.

  • Product structured data

    Product, Offer, AggregateRating and BreadcrumbList schema so Google can show price, availability and ratings in the results.

  • Category and product content

    Buying guides on category pages and original product descriptions that answer the questions shoppers ask before they buy.

  • Speed and Core Web Vitals

    Image optimization, app cleanup and theme fixes so the store loads fast on mobile.

  • AI shopping visibility

    Clear product facts, comparisons and FAQs so ChatGPT, Gemini and Google AI Overviews can recommend your products.

Person packing an order from their online store
Definition

What is ecommerce SEO?

Ecommerce SEO is search engine optimization for online stores. It works on three levels: the technical health of a site with hundreds or thousands of URLs, the structure of categories and products, and the content that helps shoppers choose. Done well, it brings buyers who are already searching for what you sell, without paying for every click.

The platform shapes what can be changed. We have dedicated guides for Shopify SEO, WooCommerce SEO and WordPress SEO, and we also work on custom stores built in React and Next.js.

Warehouse aisle with shelves full of products
Priorities

Where to start with SEO for an online store

For most stores the biggest gains come from category pages, not product pages. Categories target broader searches with more volume, and they can rank for years if they are well structured. Product pages matter for specific searches and for rich results with price and ratings.

  • Fix crawl waste from filters and variants first
  • Turn the top 10 categories into complete landing pages
  • Add product schema across the catalog
  • Rewrite descriptions for the best-selling products

How we work on ecommerce SEO

Four steps, from the crawl of your store to monthly growth.

  1. Store audit

    Full crawl of the catalog, Search Console coverage, duplicate URLs, speed and the categories with the most potential.

    • Crawl report
    • Duplicate URL map
    • Category opportunities

  2. Technical fixes

    Canonicals, filters, pagination, sitemap and structured data implemented on your platform.

    • Clean index
    • Product schema
    • Faster pages

  3. Category content

    We build out the categories that can rank, with buying guides, FAQs and internal links.

    • Category landing pages
    • Buying guides
    • Internal links

  4. Products and growth

    Product descriptions, reviews and monthly tracking of organic revenue and rankings.

    • Product content
    • Review strategy
    • Monthly report
Results and clients

Real projects, measured with real data

SEO and web projects for businesses in the United States and Latin America.

Alpujarra87 website
01

Alpujarra87 · SEO results

Website redesign with SEO and AI search visibility. Google impressions went from 0 to 1,400 in three months (Search Console data).

See the case
Morera Transport Services website
02

Morera Transport Services

Trucking company in Richmond, Indiana. We built their bilingual website, in English and Spanish, ready to rank.

See the case
Website of INPM, a neurology and pain management clinic
03

INPM · Integrated Neurology & Pain Management

Neurology and pain management clinic in the San Francisco Bay Area. We designed and built their website.

See our web design

Ecommerce SEO plans and pricing

Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.

Standard SEO Plan

From $1,500 USD / month

A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.

Includes:

  • Technical SEO audit
  • Optimization of product and service pages
  • Local SEO for branches
  • Google Business Profile listing optimization
  • Content strategy (2 pieces of content/month)
  • Structured data implementation
  • Tracking in Search Console and analytics
  • UX recommendations for forms
Request a lead generation strategy diagnosis

Frequently asked questions

What do ecommerce SEO services include?

Technical SEO for the catalog (duplicates, filters, speed), category and product page optimization, structured data, content that helps shoppers choose and monthly reporting on rankings and organic revenue.

Which ecommerce platforms do you work with?

Shopify, WooCommerce, Wix and custom stores. Each platform limits what can be changed in a different way, and the audit tells you exactly what is possible on yours.

Should I focus on category pages or product pages?

Usually categories first. They target broader searches with more volume and keep ranking for years. Product pages matter for specific searches and rich results.

How long does ecommerce SEO take?

Technical fixes can lift traffic within weeks, especially when the store had indexing problems. Competitive category searches usually take 3 to 6 months.

How much do your ecommerce SEO services cost?

Our SEO plans are published on the pricing page. Large catalogs or stores that need programmatic SEO by category are quoted after the audit.

Other SEO services

Platforms and related services

01

WordPress SEO

Plugins, themes and page builders under control: speed, duplicate archives and structured data.

See WordPress SEO services
02

Shopify SEO

Collections, duplicate products, apps that slow the store down and what can be changed in the theme.

See Shopify SEO services
03

WooCommerce SEO

Categories, filters, variations and product pages of a store built on WordPress.

See WooCommerce SEO
Google result of an indexed site, with active SSL, sitemap and good Core Web Vitals
04

Technical SEO

Indexing, canonicals, structured data and Core Web Vitals, fixed in the code of your site.

See technical SEO services
Network of connected dots
05

Link building

Authority from relevant US sites, digital PR and industry directories. No link farms, no paid link schemes.

See link building services

Ready to show up first on Google and in AI answers?

Tell us about your business: we measure your current rankings on Google and in AI answers, find what is holding you back and show you what to fix first.

Request a proposal