Industries · Clinics and medical practices
Medical SEO helps clinics and medical practices show up when patients search for a condition, a treatment or a specialist near them, and makes sure what they find is clear, accurate and trustworthy. Pivoti Labs built the website of INPM, a neurology and pain management clinic in the San Francisco Bay Area, and applies the same method to every practice: service and condition pages, physician credentials, local SEO and structured data.
Medical SEOBefore booking, patients search their symptoms, read about treatments and compare specialists. Clinics that do not answer those searches are left out of the decision.
A list of specialties does not answer what patients search for. Each condition and treatment needs a page that explains it clearly.
Google holds health content to a higher standard. Without visible physicians, education and affiliations, pages struggle to rank and to convert.
Each clinic location needs its own optimized Google Business Profile and page. Otherwise patients nearby find another practice first.
Patients increasingly ask AI assistants about symptoms and specialists. Clear, well-structured medical content is what those answers cite.
Medical sites are judged on accuracy and trust as much as on design.
We compare ways of working, not named providers.
Accurate content, visible expertise and strong local signals.
Pages that explain each condition and treatment in plain language, with what to expect, who it is for and when to book a visit, reviewed with your team for accuracy.
Physician bios with education, board certifications and affiliations, linked to the content they review, so patients and search engines see the expertise.
Google Business Profile optimization, location pages and consistent business details for every clinic.
MedicalClinic, Physician, MedicalSpecialty and FAQPage schema that connects your locations, your physicians and your services.
A fast site that works on any phone, with clear navigation, accessible design and online booking or calls one tap away.
Clear answers to the questions patients ask so Google AI Overviews and assistants can recommend your practice.
Medical SEO is search engine optimization for clinics, medical practices and healthcare providers. It combines local SEO, so patients nearby find your locations, with health content that answers their questions accurately and shows the expertise behind it.
Google evaluates health content with extra care, because it can affect people's wellbeing. That is why medical SEO puts so much weight on visible physicians, accurate information and clear sources, the same principles we apply to dental SEO.
INPM (Integrated Neurology & Pain Management) is a clinic in the San Francisco Bay Area, and we designed and built its website. Every medical website we build follows the same principles, so patients find the care they need and the practice has a solid base to grow in search:
Four steps, with your team reviewing every medical page.
Audit
Foundation
Content
Growth
Real projects, measured with real data.
Neurology and pain management clinic in the San Francisco Bay Area. We designed and built their website.
See our web design
Website redesign with SEO and AI search visibility. Google impressions went from 0 to 1,400 in three months (Search Console data).
See the case
Trucking company in Richmond, Indiana. We built their bilingual website, in English and Spanish, ready to rank.
See the caseTwo plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.
From $1,500 USD / month
A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.
Includes:
Most popular
From $2,500 USD / month
Beyond SEO, we build paid advertising strategies on Meta, Google Ads, TikTok and YouTube, plus PR and visibility strategies that let you reach a wider audience and receive much better qualified leads for your business.
Includes everything in the standard plan +
Health content is held to a higher standard. Medical SEO puts more weight on accuracy, visible physician credentials and clear sources, besides the usual local SEO and technical work.
We recommend it. Content reviewed by your physicians is more accurate, builds trust with patients and shows the expertise search engines look for.
Yes. Each location gets its own Google Business Profile work and location page, connected to the same brand and physicians.
Yes. We designed and built the website of INPM, a neurology and pain management clinic in the San Francisco Bay Area. See our small business web design service.
Our SEO plans are published on the pricing page. Groups with several locations are quoted after the audit.
Local SEO for dentists: new patient searches, treatment pages and a Google Business Profile that converts.
See dental SEO
An SEO audit built on your own Search Console data: what is holding back your rankings and what to fix first.
See SEO audit services
Indexing, canonicals, structured data and Core Web Vitals, fixed in the code of your site.
See technical SEO services
Google Business Profile, reviews and service area pages to show up on the map in every city you serve.
See local SEO servicesTell us about your business: we measure your current rankings on Google and in AI answers, find what is holding you back and show you what to fix first.
Request a proposal