AI search ยท Generative engine optimization

Generative engine optimization services that get your business cited by AI

Generative engine optimization (GEO) is the work that makes ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews understand your business, trust it and recommend it when someone asks for a provider like you. Pivoti Labs is a GEO agency that works on your content, your structured data and your mentions across the web, together with the Google SEO that AI engines still rely on.

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Network of connected dotsGenerative engine optimization
  • Content rewritten as direct, citable answers
  • Entity and structured data work so AI knows who you are
  • Crawling allowed for GPTBot, ClaudeBot and PerplexityBot
  • Monthly tracking of your mentions in AI answers
The problem

Your customers ask AI who to hire, and your business is not in the answer

A growing share of buyers skip the list of blue links and ask an assistant directly. If the model has no clear, trustworthy information about you, it recommends someone else.

The Earth at night, with city lights

  1. AI does not know your business exists

    Language models build their answers from sources they can read and trust. A site without clear facts about what you do, where and for whom gives them nothing to cite.

  2. Content written for keywords, not for answers

    Long introductions and vague copy are hard to extract. AI engines prefer pages that answer the question in the first lines and back it up with specifics.

  3. Bots blocked without anyone noticing

    Firewalls, CDN rules or an old robots.txt can block the crawlers of OpenAI, Anthropic or Perplexity. If they cannot read your site, they cannot recommend it.

  4. Competitors mentioned on the sites AI trusts

    Assistants lean on directories, reviews, comparison articles and forums. If competitors appear there and you do not, the model repeats their names, not yours.

Classic SEO alone is no longer enough to be recommended

Google rankings still matter, because AI engines often pull from the top results. GEO adds the layer that turns a ranking page into a cited source.

Classic SEO onlyGEO by Pivoti Labs
Technical SEO and indexing on Google
Answer-first content at the top of every page
Entity, organization and service structured data
AI crawlers allowed and verified
Mentions on the sources AI engines trust
Tracking of your presence in AI answers

We compare ways of working, not named providers.

What is included

What our generative engine optimization services include

GEO works on three fronts: what AI can read on your site, how clearly it can understand it and what the rest of the web says about you.

  • Dashboard with website performance metrics

    Answer-first content

    Each key page opens with a direct answer to the question your customer asks, followed by specifics: prices, process, coverage and proof. That is the format AI engines extract and cite.

  • Structured data and entities

    Organization, Service, FAQPage and LocalBusiness markup, consistent names and profiles linked with sameAs, so models connect every mention to the same business.

  • Access for AI crawlers

    We review robots.txt, firewall and CDN rules so GPTBot, ClaudeBot, PerplexityBot and Google can read your pages, and we make sure the content does not depend on JavaScript to appear.

  • Third-party mentions

    Presence on industry directories, review platforms, comparison articles and partner sites: the sources assistants consult before they recommend a provider.

  • FAQs that mirror real prompts

    We collect the questions customers actually ask (to you, to Google and to ChatGPT) and answer them on your site with structured data.

  • AI visibility tracking

    A fixed set of prompts for your services and cities, checked every month in the main assistants, so you can see whether you are being mentioned and next to whom.

Monitor showing the code and design of a web page
Definition

What is generative engine optimization?

Generative engine optimization is the practice of making your business easy for generative AI engines to find, understand and cite. Where classic SEO aims at a position in a list of results, GEO aims at being part of the answer itself: the paragraph ChatGPT writes, the sources Perplexity lists or the AI Overview Google shows above the results.

It is sometimes called LLM SEO, AI SEO or answer engine optimization. The names overlap, but the work is the same: clear facts, answer-first content, structured data and a consistent presence on the sources models trust. You can read how it compares with answer engine optimization and AI search optimization.

Laptop with a web analytics dashboard
Why now

Why GEO matters for US businesses

When Google shows an AI Overview, the first organic result receives far fewer clicks: an Ahrefs study of 300,000 keywords measured a 58% drop in click-through rate for the top-ranking page. The visibility does not disappear, it moves into the answer. Businesses cited in that answer keep the customer; the rest lose them without seeing it in their reports.

At the same time, buyers increasingly ask assistants for recommendations: the best roofer near them, a dentist who takes their insurance, an agency for their industry. In most local and B2B markets very few competitors work on this yet, which makes GEO one of the fastest ways to get ahead.

Team gathered around a table with their laptops
How to choose

How to choose a GEO agency

A serious generative engine optimization agency should be able to show you, before signing, how AI engines describe your business today and which sources they rely on. Be wary of anyone who promises to "rank you in ChatGPT" in a few days: models do not sell positions, and what works is the same discipline that builds trust in Google.

  • They audit your technical SEO first, because AI engines still pull from well-indexed pages.
  • They show a baseline of prompts and current mentions before starting.
  • They work on your site and on third-party sources, not only on content.
  • They report with data you can check yourself.

How our GEO process works

Four steps, from measuring how AI sees you today to monthly tracking.

  1. AI visibility audit

    We test a set of prompts for your services and cities in ChatGPT, Gemini, Perplexity and Google, and review the technical SEO and crawler access of your site.

    • Prompt baseline
    • Sources AI uses today
    • Crawler access report

  2. Entity foundation

    We fix structured data, business facts and profiles so every engine identifies your company the same way.

    • Organization and Service schema
    • Consistent business facts
    • Linked profiles

  3. Citable content

    We rewrite key pages with answer-first structure and add the FAQs and comparison content your buyers ask about.

    • Answer-first pages
    • FAQ with schema
    • Comparison content

  4. Mentions and tracking

    We build presence on the directories, reviews and articles AI engines consult, and repeat the prompt test every month.

    • Third-party mentions
    • Monthly prompt report
    • Next priorities
Results and clients

The same method, applied to real businesses

SEO and GEO measured with Search Console data, for clients in the United States and Latin America.

Alpujarra87 website
01

Alpujarra87 ยท SEO results

Website redesign with SEO and AI search visibility. Google impressions went from 0 to 1,400 in three months (Search Console data).

See the case
Morera Transport Services website
02

Morera Transport Services

Trucking company in Richmond, Indiana. We built their bilingual website, in English and Spanish, ready to rank.

See the case
Website of INPM, a neurology and pain management clinic
03

INPM ยท Integrated Neurology & Pain Management

Neurology and pain management clinic in the San Francisco Bay Area. We designed and built their website.

See our web design

GEO plans and pricing

Two plans with published prices. The final figure depends on the scope of your project; these are the starting points. Prices for our other services are on the pricing page.

Standard SEO Plan

From $1,500 USD / month

A plan to start optimizing your products and services on the platforms where people look for you: Google Business Profile, YouTube, LinkedIn and ChatGPT, among other AI assistants. The goal is to make your website your best sales tool on Google and on the other digital platforms.

Includes:

  • Technical SEO audit
  • Optimization of product and service pages
  • Local SEO for branches
  • Google Business Profile listing optimization
  • Content strategy (2 pieces of content/month)
  • Structured data implementation
  • Tracking in Search Console and analytics
  • UX recommendations for forms
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Frequently asked questions

What is the difference between GEO and SEO?

SEO works to rank your pages in Google results. GEO works to make AI engines cite your business inside their answers. They share the foundation (a fast, well-indexed site with clear content), so the best results come from doing both together.

Can you guarantee that ChatGPT will recommend my business?

No one can guarantee it: AI models do not sell positions and their answers vary. What we guarantee is verifiable work and a monthly report that shows whether your mentions are growing for the prompts that matter to you.

How long does generative engine optimization take?

Technical fixes and structured data are done in the first weeks. Mentions in AI answers usually start to move within two to four months, depending on your industry, your current authority and how often the models refresh their sources.

Is GEO included in your SEO plans?

Yes. Optimization for search engines and AI platforms is part of our plans, and the conversion plan adds link building and lead tracking. The figures are on the pricing page.

Do I need GEO if I am a local business?

Yes. People already ask assistants for the best contractor, dentist or clinic near them, and Google answers many local questions with AI Overviews. Local businesses with clear facts, reviews and consistent profiles are the ones that get named.

Other SEO services

Other services to win AI search and Google

Dashboard with website performance metrics
01

AI search optimization

AI SEO services that make your site the source AI Overviews and AI assistants pull from.

See AI search optimization
Magnifying glass on a laptop keyboard
02

Answer engine optimization

AEO services: direct answers, FAQs and structured data built for the questions your customers ask.

See AEO services
Magnifying glass on a laptop keyboard
03

SEO audit

An SEO audit built on your own Search Console data: what is holding back your rankings and what to fix first.

See SEO audit services
Google result of an indexed site, with active SSL, sitemap and good Core Web Vitals
04

Technical SEO

Indexing, canonicals, structured data and Core Web Vitals, fixed in the code of your site.

See technical SEO services
Network of connected dots
05

Link building

Authority from relevant US sites, digital PR and industry directories. No link farms, no paid link schemes.

See link building services

Ready to show up first on Google and in AI answers?

Tell us about your business: we measure your current rankings on Google and in AI answers, find what is holding you back and show you what to fix first.

Request a proposal